In the News and Events
Browse the latest MarketBridge-featured articles and upcoming events.
In the News
MarketingProfs Today
February 19, 2008; Putting the Relationship Back in Relationship Marketing
The MarketBridge Analytics team outlines the four steps for driving value via customer engagement and advocacy
PRWeb
February 20, 2008; MarketBridge Partners with Pharmaceutical Executive to Launch Digital Marketing Survey
Study to examine depth and breadth of digital marketing usage in the pharma industry
PRWeb
December 13, 2007; SPSS Names MarketBridge Systems Integrator Partner of the YearMarketBridge honored for use of predictive analytics applications in solving marketing and sales challenges
Events
MarketBridge to Present at IDC Sales & Marketing Summit
April 3, 2008, New York
MarketBridge to host lunchtime Roundtable on Sales and Marketing effectiveness.
OnDemand Webinar: Using Predictive Analytics to Drive Value in the B2B Pipeline
Original Broadcast: August 30, 2007Presented by MarketBridge and SPSS; Hosted by the American Marketing Association
Explores the innovative methodologies behind using predictive analytics to score and qualify leads, and ultimately improve closing rates. Register now
OnDemand: The Future Pharma Marketing Model
Presented by Life Sciences Practice Leader, Rick Mann VP MarketBridge
Explore the complexities and limitations of today’s Pharma marketing mix models, and the benefits of moving to a segment focused marketing strategy.
MarketingSherpa Summits
San Francisco: October 29-30, 2007
Featuring: Scott Gillum, Senior Vice President, MarketBridge
Bappa Choudhury, Vice President, Siemens Medical Solutions
A case study on the integrated marketing and sales strategy implemented at Siemens that resulted in incremental revenue gains of $100 million in 18 months.
OnDemand Webinar Series: Sales Compensation Challenges and Trends for 2008
A series exploring some of the most important issues and challenges surrounding sales compensation. Presented by MarketBridgeChapter 1: Differentiating Top Performers
Listen and view here
Research
NEW: Driving Telecom Marketing and Sales Effectiveness
Conducted by MarketBridge and Telephony Magazine
Explores the latest trends and challenges in telecom marketing and sales.
Define and Align the CMO
Conducted by MarketBridge and the CMO CouncilDefine & Align the CMO study offers significant new insight into the role of the corporate CMO.
Download Report
Renovate to Innovate
Conducted by MarketBridge and the CMO Council
Explores the challenges and trends within today’s marketing organizations.
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