Insurance and Annuities
Like other segments, the insurance industry is experiencing rapid consolidation and partnering. Traditional manufacturers are seeking new co-marketing opportunities and channels of distribution, while insurers with limited portfolios and channels are seeking to exploit their customer and channel power by cross-selling third-party offerings. MarketBridge is actively working across Medicare, life, auto, and property & casualty segments to help insurers build direct field and teleweb channels, exploit co-marketing and indirect distribution relationships, improve new product adoption, and transform single-product sales forces into higher-value solution sellers.

Retail Banking
The past 15 years has seen 39% of banks, lenders, and brokerages disappear. Although survivors have seen their assets grow by 350% in that same period, average customer value has grown only modestly. Institutions continue to respond to compliance, SOX, risk, and other regulatory requirements, yet the next wave of differentiation will come by driving true customer value – more effectively cross-selling the portfolio throughout the customer lifecycle. Our work within this segment has focused on retail acquisition yields, integrating scalable lending and insurance products into the base, and improving marketing’s “relationship management” across retail, call center, and Web channels.

Credit
The card and payments segment is undergoing similar radical changes. Changes in buyer’s payment and credit preferences, combined with new payment vehicles and intermediaries is forcing card issuers to accelerate and enhance their approach to new card product development. Leaders have a broad portfolio of differentiated credit, debit, and automated payment offerings, and a highly analytic approach to card acquisition and driving card usage to the top of consumers’ wallets. MarketBridge is working with card issuers to improve the mix of marketing investment required to drive acquisition and usage, while developing unique opportunities to extend the card franchise into specialized business and affinity marketplaces.