As telecommunications and content continue to converge, the industry focuses on bundling, retention, and customer “lock up”. This economic model, however, poses strategic questions around cost of acquisition, offering development and cross-sell, pricing structures, solution bundles, and enterprise distribution.

These trends are requiring management to rethink how it drives new offer adoption, how it deploys its sales force and agent channels, and how it creates differentiated value propositions to customers. We’re designing and enabling these new marketing and sales models.

Wireline
MarketBridge has worked with seven of the world’s largest long distance, data, cable, and local wireless carriers in the United States, Canada, and Europe. Our work has focused on the introduction of new services, the structure and compensation of enterprise sales organization, the realignment and enablement of reseller and agent structures focused on small and medium customers (SMB), and helping to drive alliance partnerships between service providers and various telephony companies.

Wireless
We work with major U.S. and European wireless carriers to improve the acquisition, retention, and customer value by optimizing marketing mix, accelerating the launch and cross-sell of services, predicting and reducing churn, and integrating direct acquisition with retail and other distribution channels. As broadband and data expand across wireless segments, wireless organizations are also examining new media revenue sources, advertising models linked with traditional media outlets, and other real-time consumer and business content to drive stickiness and relevance for the mobile platform.

Digital Media
Broadband has rapidly blurred the lines between provider and content, subscription versus advertising, and content versus applications. MarketBridge is working with several large content and media service providers to get ahead of these emerging models; optimizing the mix of media in driving advertising “eyeballs”, content usage, and premium services; enhancing advertising sales capacity and effectiveness through direct and indirect channels; and linking media companies with specialized programs with under-served business audiences.