During that time the economics of going to market have changed dramatically as biotechnology continues to alter the introduction of new drugs, managed care assumes greater control over health care spend, government entities impose new programs, and traditional hospitals morph into numerous specialty providers and clinics.

These market transformations are mandating new marketing and sales models, acknowledging an evolving set of audiences, and managing investment trade-offs across an ever-growing portfolio of products and segments to drive shareholder value.

Pharmaceuticals
MarketBridge works with leading pharmaceutical brands across primary care, specialty, vaccine, and hospital/clinic segments. As drug pipelines evolve and new marketing methods and influencers threaten traditional detailing models, senior executives are considering new go-to-market models to accelerate launches, improve persistence, and manage retention during harvest phases.

Today, the majority of our work in pharma leverages our multi-channel expertise, analytic depth, and programmatic capabilities that transform how a brand executes, deploys, and integrates traditional and alternative marketing and sales channels to influence physician, patient, and managed care participants.

Medical Equipment
Our equipment clients span fast-growth digital imaging equipment providers, specialty device manufacturers, and medical supply manufacturers and distributors. Our work with supply manufacturers has focused on re-engineering their distribution networks and services proposition, and driving share-of-wallet with large enterprises and resellers.

Given the innovation in the device marketplace, MarketBridge is building and providing new channels of distribution for both new offerings and older “orphan” portfolios. Within the diagnostic imaging equipment category, we’re working with leading manufacturers to cover fragmented medical provider segments, build new distribution models, and deliver “solution” value propositions that link digital technologies with medical software applications and services.