Media Center
Case Studies
Technology
- Global Technology Leader Realigns Sales Compensation, Lowering Costs 3%
- MarketBridge Constructs Holistic View of Marketing Performance for Leading Global Internet Service Provider
- Top Technology Solution Provider Revamps its Services Offerings for the SMB Market
- Technology Solutions Provider Transforms Customer Loyalty Program, Increasing ROI Up To 500%
- Global Networking Leader Optimizes Partner Program and Cuts Costs by 20%
- Global High-Tech Leader Transforms Its Relationship Marketing Program to Generate $1 Billion in Incremental Revenue
- MarketBridge Revolutionizes Leading High-Tech Company’s Partner Marketing Strategy
- B2B.TV Helps Global Consulting Leader Re-Energize Pipeline and Decrease Cost Per Lead by an Amazing 88%
Communications
- Global Marketing Dashboard Helps Communications Leader Accurately Predict Performance and Chart ROMI
- Leading Business Information Provider Uses Telecoverage Channel To Cover SMB Market And Boost Revenue By 20%
- MarketBridge Executes Sophisticated Nationwide Marketing Program for Global Communications Company in Record Time
Life Sciences
- Medical Technology Provider Avoids Q1 Shortfall with Rapid Deployment of DemandStream®
- Global Supplier of Medical Technology Maximizes its Sales Coverage—and Return—with DemandStream®
- Integrated Telecoverage Channel Helps Global Software Leader Generate €2 million in Leads In First Week
- Global Pharmaceutical Leader Achieves More Than 100,000 Incremental Contacts and Reduces Physician Coverage Costs 87%
- MarketBridge Builds Turnkey Sales Channel for Medical Equipment Company; Doubles Same-Territory Revenues in 9 Months
Consulting
Financial Services
Research
Marketing
- Define & Align the CMO: Executive Summary
Exploring the attributes, skills and strategies needed for CMOs to succeed
- Renovate to Innovate: Building Performance-Driven Marketing Organizations
Gauging the current satisfaction levels, new realities and best practices for implementation of true Performance-Driven Marketing model
Sales
- First Annual Driving Telecom Marketing & Sales Effectiveness Report
Highlighting marketing and sales challenges, trends and strategies in the highly competitive telecommunications industry
White Papers
Analytics
- Setting an Attitudinal-Behavioral
Linkage Strategy
Definition, Implementation & Benefits
- Driving Value through B2B Pipeline Optimization
Two predictive analytics frameworks for optimizing the B2B pipeline
- Putting the Relationship Back in Relationship Marketing
Proven steps for developing an analytics-based relationship marketing engagement management and tracking system.
Sales
- The Emerging Virtual Sales Force
Advances in technology and a shift in customer buying preferences have created the need for a new breed of sales professional - Pump Up the Pipeline
How to cure anemic revenue growth - Implementing a TeleCoverage Strategy for Small and Midsized Markets
How large companies are using alternative sales channels to effectively penetrate these critical segments - Remix Channels for SMB Success
The SMB market is open for business - Tuning Up Your Sales Engines
Why Companies Must Embrace Multiple Sales Channels
News
Media Articles
- David Bradley, Former Corbis CMO, Joins MarketBridge
(November 14 , 2007) Eastside Business Journal - Predictive Analytics Poised To Drive Next Phase of Pipeline Optimization
(October 9, 2007) DemandGen Report - Lead Scoring Moves Upstream To Prioritize Early Stage Prospects
(Sept 17, 2007) DemandGen Report - Sales Process Survey an RX for Siemens Medical Solutions
(June 13 , 2007) BtoB Magazine - Sales Effectiveness Study Uncovers Missed Opps with Existing Accounts
(June 1, 2007) DemandGen Report -
Risky Business
(May 30, 2007) Sales & Marketing Management -
Chief Marketing Officers Need To Be Strategic Players
(May 14, 2007) Industry Week -
Why CMOs are Endangered - is the CEO to Blame?
(May 4, 2007) TheWiseMarketer.com - Study Says CMOs Misunderstood
(April 30, 2007) Investors Business Daily - The CMO: Black Sheep or Golden Child?
(April 24, 2007) DestinationCRM -
CMO Council Study Finds Gap Between Expectations and Performance of CMOs
(April 23, 2007) BtoB Magazine -
Fuzzy Expectations Leave CMOs in the Lurch
(April 17, 2007) Brandweek -
New Report Says CMOs Are Failing; Failure to Align Qualifications and Business Goals
(April 16, 2007) DMA-Daily Digest - Fuzzy Expectations Leave CMOs in Lurch
(April 16, 2007) Adweek -
If It's Broke...Fix It
(April, 2007) Selling Power - The Consultant Is In
(March 21, 2007) BusinessWeek Online - The Potent Mesh
(March 1, 2007) CRM -
MarketBridge Teams with SonoSite to Tap Physician Office Market
(December 21, 2006) DM News - MarketBridge Outlines Go-to-Market Imperatives for Pharma
(November, 2007) Pharmaceutical Executive
Press Releases
- SPSS Names MarketBridge Systems Integrator Partner of the Year
(December 13, 2007) Sales & Marketing professional services firm opens Seattle-area office; led by tech industry veteran David Bradley -
MarketBridge-SPSS Partnership Focuses on Improving Customers Marketing and Sales Efforts
(August 14, 2007) -
MarketBridge Launches Integrated Solutions Group To Make Sales & Marketing Organizations Multi-Channel Ready
(July 2, 2007) -
New Study Shows Hyped Role of Chief Marketing Officer Needs Better Definition,
More Substance and Strategic Leadership
(April 24, 2007)
Presentations
Communications and Media
- Convergence or Convenience?
Presented at Telephony Live! Conference, October 11, 2007
Life Sciences
- The Future Pharma Marketing Model
Original broadcast: August 7, 2007
Sales
- The Web + Tele Channels
TeleWeb creates a seamless buying experience for customers.
Event Highlights
- Financial Services Roundtable Summary
(Thursday, September 27) Which Products, Through Which Channels, To Which Customers
- High-Tech/Telecom Roundtable Summary
(Wednesday, September 26, 2007) Driving SMB Multi-Channel Marketing & Sales Effectiveness
Minds Over Markets Newsletter
Audio
Media Contact: