Minds Over Markets
Note from Tim Furey, CEO, MarketBridge
I'd like to introduce our premier issue of the Minds Over Markets e-newsletter, a publication for senior executives that offers the latest in marketing and sales insights. Each quarter we'll present informative articles that tackle the considerable challenges you face daily. We'll also feature trends and best practices that will help you keep that competitive edge.
For this issue our theme is Customer Relationships, a topic that we believe is critical for business success. Twenty-five years ago, "nurturing" customer relationships was unheard of--companies were in control, not customers. Today that model has been turned upside down. The advent of Web 2.0 tools--blogs, podcasts, social networks, etc.
--has given consumers the power to find and exchange information on a global scale, information that can make or break a company's offerings. On the flip side, Web 2.0 technologies have the potential to give companies greater insight into their customers' wants and needs.
Given these new technologies and the incredible number of channels that consumers can now peruse, corporate America has had to rethink the way it effectively targets, acquires and retains customers. The question is, how do you harness this growing customer power? In this issue you'll discover how organizations are dealing with customer segmentation, acquisition and retention in this new world. We'll start with my interview with John Kahan, Microsoft's head of customer relationship marketing, who reveals his relationship management philosophies.
Be sure to pass this newsletter on to your colleagues, and drop us a line at MindsOverMarkets@market-bridge.com if you have any comments or questions. Enjoy the issue!
Microsoft's GM of Global Relationship Marketing discusses the importance of customer engagement, emerging technologies, partners and more in this exclusive interview with MarketBridge CEO Tim Furey.
John Kahan also talks about the critical integration of marketing channels, and how the perfect mix of traditional and emerging channels powers a successful relationship marketing program.Read full story
The world is fast becoming "hyperconnected," as people utilize an increasing number of communications channels and networks.This hyperconnectivety presents challenges and opportunities to marketers trying to reach and retain small and mid-size business customers.
One way to exploit the hyperconnectivity concept is by implementing digital marketing strategies. More and more SMBs use new digital channels to access information, making digital marketing and the use of Web 2.0 tools as must. Learn four approaches to investing in new media and Web 2.0 tools from these High-Tech / Telecom Roundtable highlights.
In the ever-evolving Financial Services segment, marketers are challenged by industry consolidation, product proliferation and an increasingly powerful, fragmented and finicky customer base. One key step is to properly integrate and align “which products, through which channels, to which customers” within your go-to-market model.
As a result, relationship marketing plays heavily into these trends, as marketers ultimately look to capture, cross sell and maximize customer value. To be successful, companies will have to begin to rethink their go-to-market strategies and how they are organized. Highlights from our recent Financial Services Roundtable include suggestions for new go-to-market models that can effectively win and keep customers.
Today we're seeing more and more Relationship Marketing (RM) strategies being deployed in the B2B space. However, marketers are slow to adopt a robust, data-driven approach to managing interactions with customers, nor have they set up systems to measure the impact of their RM programs.
This white paper, by our Marketing Sciences group, outlines steps for developing an analytics-based RM engagement management and tracking system.
Company earns honor from leading predictive analytics software maker SPSS; joins other award recipients MicroStrategy, HP and Oracle. › Learn More
MarketBridge Opens New Seattle Area Office
New location to be led by tech industry veteran, David Bradley. › Learn More