Traditional “siloed” marketing metrics are no longer adequate to measure attitudes and buying behavior, given ongoing stimulus proliferation. MarketBridge is a leader in using econometric analysis both to understand how stimulus vehicles contribute to revenue and, once contribution is understood, to optimize mix for maximum performance.

In more complex models involving long-term customer relationships, such as high-touch B2B environments, MarketBridge has pioneered the use of Attitudinal-Behavioral Linkage to bring mix optimization to previously “unmeasurable” environments.

MarketBridge’s mix solutions are designed to be flexible in order to meet the needs of your business. We can work with your existing analytics team; develop models in traditional consulting engagements; or manage your marketing mix on an outsourced basis, complete with on-demand web dashboards detailing channel contribution.