Marketing & Sales Data
Marketers require information, not data. MarketBridge builds sales and marketing data warehouses that meet the needs of marketers today, while maintaining flexibility for the future. Our goal is enabling a “single source of truth”—an information source that includes:- Segmented customer profiles
- Integrated prospect sources with usage management
- Program and campaign data
- CRM and time-series customer response data
We also pride ourselves on working in a very flexible way with clients. Instead of a shrink-wrapped application, we leverage a number of reusable modules to link disparate data sources, business applications, and models into a useful and operational foundation. We can either build data warehouses onsite—which the client owns and maintains—or can work in a purely “software as a service” model where data is maintained and housed by MarketBridge.
For more information on our in-market programs, click on Digital Marketing or Sales Services.
White Paper
By the Marketing Sciences Team: Driving Value Through B2B Pipeline Analytics--Two Predictive Analytics Frameworks
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