In the past there were only two ways for companies to reach their secondary or “orphan” markets: 1) hire their own sales force, or 2) hire a third-party distributor. When it comes to optimizing field performance, these two approaches have significant limitations: neither is multi-channel; hiring a sales force is costly; and third-party distributors sell your product…and everyone else’s.

Fortunately, there is another way: outsourcing your secondary markets to MarketBridge. This strategy has distinct advantages:

• We provide a multi-channel, customized selling approach that delivers proven results.
• Outsourcing to MarketBridge allows you to focus your direct sales organization’s time, energy and resources on core markets.
• It’s an especially powerful strategy for businesses that need to reach small and medium customers.

Regardless of the size or type of your secondary market, our combination of field sales reps, interactive marketing and inside telesales channels provides an innovative solution that increases sales volume, reduces complexity and lowers costs.