The days of the isolated brand marketing organization are long gone. Progressive marketers understand that customers utilize an increasing set of marketing vehicles and sales channels to learn, shop, and buy.

Customers require a consistent and integrated marketing connection between brand, relationship marketing tactics, and traditional field marketing activities. In short, global campaigns and new brand media “launches” must be monetized in the field, with the channels, and with customers.

This combination of awareness activities, direct response, and localized marketing activities is radically changing the CMO’s purview on how programs and campaigns are rolled out and best deployed through global, regional, and local marketing organizations.

The MarketBridge Marketing Management practice has spent over three years in researching how leading companies have built performance driven marketing organizations. During this time we have worked with leading academic institutions, marketing associations and executive search firms to define the skills sets, organizational design, and performance measurement systems that enable successful marketing and marketers.

Armed with this information and our 15 years of experience, our teams are designing and building the B2B marketing organization of the future that not only aligns with how customers want to buy but also anticipates how their behavior will change.