Measurement & Insight
Our research tells us that over 50% of CMOs in companies with revenues above $500 million either are or about to start work on building marketing dashboards. Our experience tells us that at least half of those CMOS will fail.The reasons for failure are many, but far too often it’s because a of “silver bullet” effect. Too much attention is focused on building a tool and not enough on education the marketers on what the numbers mean. As are result, CMOs create greater transparency into marketing performance without the ability to move the needle on the dashboard.
MarketBridge takes a holistic approach to helping marketing organizations measure and drive performance. We start with creating enterprise wide acceptance of common definition of key metrics, then building the infrastructure for capturing the data, and educating country marketing managers on what type/s of marketing work best in their country.
We do not just help CMOs measure performance; we work with the entire organization to move the numbers in the right direction.
