Web & Inside Sales Management
Managing one channel effectively is a challenge for many companies. Managing two channels that customers view as one can be a herculean task. Small customers need individual attention and want a person on the line with them who understands their business and their needs. Companies in fast-moving industries need a low-cost channel to protect margins that can erode overnight. So for small customers, the Teleweb channel is an essential piece of a go-to- market sales model.New technologies and VOIP platforms are enabling true Teleweb integration…fulfilling on the customer expectation of one experience. But Teleweb creates a new challenge for companies on how to manage the channel: it requires them to rethink how they are organized, how they measure performance, and who gets credit for the sale. Thus, the key to success is matching the external customer experience with the internal organizational design and process.
MarketBridge’s Sales Services group has built integrated Teleweb Sales programs for over 30 Global 200 companies around the world, as well as our own center in Toronto. Because we live this challenge every day, we better understand our clients’ needs. That’s why we offer our SalesStream solution, which provides companies with a turnkey fully integrated channel.
MarketBridge can design, build and operate Web and inside sales operations in North America and Europe.
