Integrated Online/Off-line Lead Generation
It‘s no longer about “clicks.” Companies are demanding “conversions.” Leading companies have moved past “visits” and are experimenting with how to monetize their Web assets. What they discover is that what’s old is new again. Getting potential customers “off” the Web and ”on” the line with a live person is essential for getting a return out of your Web investments.MarketBridge has been working with companies for years to integrate what we call “Teleweb.” Our research has shown that customers see the channel as one experience. Unfortunately, too many companies are organized by channel and miss this important opportunity to create a pleasurable experience for the customer while generating leads or revenue for the company.
Our services include response and lead segmentation, qualification processes, and nurturing programs. The goal is not just converting demand, but rather converting the right demand at the right time and sending it to the right channel for closure.
