For a variety of reasons, too many companies allow this critical revenue stream opportunity to slip away.

Selling the razor, and the blades for growth. In some industries service contracts and aftermarket sales represent 3 to 5 times the value of the product sale. This valuable stream revenue is critical for fueling profitable growth…yet too many companies let this opportunity slip away. This “leaking” bucket effect has many causes—from unclear pricing strategies, conflict with partners, and poor customer data to simply a lack of focus.

MarketBridge helps clients capture and secure this important revenue stream through a suite of services aimed at improving retention rates, up-selling and cross selling customers.

Our Integrated Solutions Group (ISG) and Marketing Sciences practice designs, builds and manages programs aimed at upgrading customers from T&M to FSMAs, Competitive Win-Back, Post-Sale Upgrades and Customer Reactivation, Retention & Loyalty.