Articles by Cary Comer


Elevate Your Lead Scoring with the Right Content

Implementing and truly adopting lead scoring can help put companies on the path to more efficient and effective lead management and nurture processes.  This ultimately helps drive better conversion rates and financial outcomes.  However, it is...

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Driving Adoption of Your Lead Scoring Solution

There is no shortage of data on why companies should use lead scoring.  More and more B2B organizations are moving to a data driven, often predictive, approach and finding value from it.  (Some of our thoughts...

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Lead Scoring: Everybody’s Doing It… But You May Need an Upgrade

Is everybody doing lead scoring? In some way, yes. Some are using predictive analytics. Others are using a business rule- or points-based approach, often leveraging the built-in functionality in their marketing automation tool. Others still are...

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Targeted Marketing – To Infinity and Beyond

On a fairly regular basis, I hear marketers lament the challenge of finding more profitable customers. Ultimately, this boils down to a lot of different decisions, but core to finding more profitable customers is better targeting....

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Growing Your Marketing Math: 3 Places to Invest Incremental Marketing Analytics Budget

Marketing spend is on the upswing as the economic outlook and other key metrics trend up. One interesting statistic in the latest CMO survey, which indicates that marketers expect to spend more on marketing analytics. Current...

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