Articles by Debbie Shemony


How to Remove “No Budget” As a Block to Superior Marketing Performance

This blog was co-authored by Fred Diamond, a top marketing consultant to technology companies and the founder of the Institute for Excellence in Sales. One of the biggest cop-outs in technology marketing is falling back on the...

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Why Your Loyalty Program is Missing the Mark, and How to Change That

Loyal customers are the Holy Grail for any business. That’s why marketers, account executives, sales representatives and customer support teams all have a shared goal of positive interactions that increase loyalty. One of the best customer...

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For the Love of Marketing (and Sales): Why Alignment Matters

One of the sessions I attended at the SiriusDecisions Summit in Nashville last week posed the question, does alignment matter? It sounded like such a strange question because the very essence of our lives centers around...

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If Your Sales Team Isn’t Doing This, You’re at Risk: Lessons from AA-ISP Leadership Summit

The energy was magnetic in Chicago at the AA-ISP Leadership Summit last week.  There were so many inspiring presentations validating the importance of inside sales today, a field that was once the little brother to outside...

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3 Useful Tips We Learned at Oracle MME

Last week, MarketBridge partner Eloqua hosted a little event you may have heard of – Oracle Modern Marketing Experience.  We joined throngs of marketers and Oracle Marketing Cloud users in Las Vegas who were eager to...

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