Articles by Joseph Bisagna


You Basically Insure Your Entire Life – Why Not Insure Your Marketing Campaigns?

In your personal life, you probably have a wide range of insurance policies on the things that matter most. Many of us insure our cars, health, home, life, and may even be lucky enough to have...

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What AI Cannot Do for Sales

AI is already the hottest buzzword among the B2B sales community. I have heard the term more through early March of 2017 than I’ve heard Account Based Marketing in all of 2016 or Social Selling in...

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Telco – Opportunity Exists in SMB; How Do You Capitalize?

According to Yelp, roughly 85% of American small businesses expect their revenues to grow in 2016. Year over year, small businesses are growing and need a network of technology and services to maintain growth and scale....

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Cold Calling is Far From DEAD

Type “cold calling is dead” into a basic Google search and you receive over 50,000,000 search results. Many of which are provocative thought pieces around the shift in buying behavior and how technology has made the...

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What is Digital Sales Coverage?

If you haven’t yet heard the newest buzzword in Sales and Marketing, be prepared to hear it a lot in 2014. So, what is Digital Sales Coverage? Before we define it, I find it helpful to...

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