Articles by Laurence Anthony

The Power of Personas

I’ve always been intrigued by the ability of an effective coach to enhance the skills of a highly successful athlete. How do you motivate a decorated veteran like Serena Williams to compete at Wimbledon? How does...

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Accelerate Sales by Channeling David and Goliath

Evolution. It can’t be fought, nor can it be circumvented. In fact, as Jeff Goldblum’s character, Dr. Ian Malcolm, in Jurassic Park (i.e. the ’93 blockbuster, not the retirement home my mother cautions me against sending...

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