Articles by Lane Douglas


Using Digital “Intelligence” To Source Vertical Opportunities

NOTE:  This is part of a blog series entitled, “The Six Chapters of the Social Insights Story.”  You can read the intro here. All of us know what it’s like to drive at night in a dense fog....

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Big Data’s Big Problem

There’s a common myth inside the discussion about the earth’s natural resources, namely that we run the risk of exhausting them. But a simple research of the matter quickly dispels this. We do not run the...

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How Mature is Your Market Intelligence Model?

Recently, our DigitalPulse team attended the Netbase Live 2018 conference in New York. We participate in events like this as part of our ongoing commitment to our clients to stay on the leading edge in the field of...

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Help Wanted: IoT Roadmaps Needed!

The old adage “You can’t get there from here” is an expression that suggests a destination can’t be reached without extensive, complicated directions. Now imagine how much more frustrating it would be for the person seeking...

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Why Storytelling is the New Market Intelligence KPI

Recently, a client pulled me aside after an intelligence readout and asked for 5 minutes of my time in a one-on-one setting. As a professional services provider, situations like this make you brace to hear that...

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The Six Chapters of the Social Insights Story

In 2018, it seems that almost everything that could be said about social marketing has been said. But, when we talk to executives with “social media” in their title, whether in B2C or B2B, there is...

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Debunking 3 Myths About Sourcing Market Intelligence From Social or Public Data

Invariably as I discuss market intelligence with a prospect the question gets asked, “So where do you source your data from?” I always cringe when that topic is broached. Not because I have any reservations about...

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How to Turn the Content “Thermostat” Down

I finally justified to my wife why I bought $200 Nest thermostats a year ago… After receiving a heating bill that was double what we were expecting, I jumped into the metrics that Nest thermostats provide....

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