Articles by Michael Lukich


Earn Your Seat in the C-Suite: 6 Steps to Actionable Marketing Reporting – Part 2

In our last post, we reviewed the first half of our 6 step plan to better reporting by developing a measurement framework.  As promised, we’ve put together a comprehensive reporting guide at the end of the post...

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Earn Your Seat in the C-Suite: 6 Steps to Actionable Program Reporting

Do you find yourself with an endless supply of reports but unable to get answers to your most critical business questions? Don’t worry – you’re not alone. Many companies are faced with the same exact issues...

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