Articles by Olivia Mariani


How to do Account Based Marketing: A #FlipMyFunnel Conference Review

Our marketing team attended the #FlipMyFunnel conference last week, which was hosted by Terminus. It was a buzzworthy event, drawing both B2B marketers and digitally-enabled salespeople from companies of all sizes. The focus of the event...

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Are You Minding The #DigitalGap? How to Align Marketing And Sales to the Buyer’s Journey

We hosted our first ever TweetChat last week with Heinz Marketing, and we’re happy to say it was a great success! Thank you to everyone that joined the conversation.  The topic of our chat was on...

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7 Critical Elements For a Winning Content Marketing Strategy

As a marketer today, you probably are doing some form of content marketing, whether you call it that or not. In formal terms, Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and...

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Want Loyal Customers? Humanize Your Digital Marketing Programs

One of the most significant business metrics you can track is customer loyalty. Digital marketing loyalty programs are a necessary activity to take the pulse of your brand and your customers. Forecasting your future growth is also...

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Strategies to Engage the SMB Segment

If your target customers are primarily small to medium sized businesses, one thing that came out of CEB’s Marketing to Small Business Event we attended last week is that you’re struggling to reach (and nurture) your...

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The Do’s and Don’ts of B2B Selling

Gone are the days of transactions.  Today, B2B sales is all about providing value.  In order to survive in the field (or behind the desk) salespeople need to harness three core skills to create a positive...

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