How to Turn the Content “Thermostat” Down

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Marketers – You’re Doing it All Wrong. How to Chop the Funnel in Half + Gain ROI.

In the past, my team and our clients have spent a lot of time, energy, and budget at the top of the funnel. Whether it be creating valuable content, writing clever emails, delivering webinars, or attending...

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Sales Prioritization: Turning Art Into Science

The art of selling parallels the discipline of time management. Selling, like time management, is knowing how to prioritize and manage your time. Today, most sellers go through a manual process to figure out who to touch,...

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5 Considerations Before “Investing” in Your Sales Stack Strategy

The single question that I get asked the most as a Sales Operations lead is “When?!” In today’s tangled web of sales stack tools, data and analytics, sales leaders want to know “how quickly can we...

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6 Key Sales and Marketing Trends of Q1 2017

Lessons Drawn from 100s of Executive Conversations…   Every business quarter, MarketBridge has the privilege of speaking with hundreds of B2B sales and marketing leaders. Based on these conversations, we noticed six sales and marketing trends...

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AI Will Eat Millions of B2B Sales & Marketing Spend

Get ready for the disruptive change coming to Sales & Marketing budgets… Most B2B revenue funnels are built under the assumption that 99% of sales and marketing efforts are wasted on leads that never close (Forrester)....

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You Basically Insure Your Entire Life – Why Not Insure Your Marketing Campaigns?

In your personal life, you probably have a wide range of insurance policies on the things that matter most. Many of us insure our cars, health, home, life, and may even be lucky enough to have...

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Content + Sales = The Perfect Match for Marketing ROI

If you think back to middle school, getting that girl/guy to say yes to that first date meant you had to put yourself out there. Remember that nerve-wracking process? Passing a cheesy note through a friend...

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How to Turn the Content “Thermostat” Down

I finally justified to my wife why I bought $200 Nest thermostats a year ago… After receiving a heating bill that was double what we were expecting, I jumped into the metrics that Nest thermostats provide....

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What AI Cannot Do for Sales

AI is already the hottest buzzword among the B2B sales community. I have heard the term more through early March of 2017 than I’ve heard Account Based Marketing in all of 2016 or Social Selling in...

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3 Harsh Realities Every Marketer Faces When it Comes to Content… and How to Solve Them

Content is king… or so they say. But the hardest part is effectively measuring it’s return on investment. Whether you are in manufacturing, technology, healthcare, banking, or another industry, the problem is apparent. A recent study...

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Heads of Sales Are Getting Back to Basics in 2017

We speak with heads of sales every week. It’s what we do as a business. Here’s what we’re hearing out in the market… The world ran to cool new tools, technologies, data, training systems, sales methodologies,...

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Why FinServ Businesses Need To Rethink Content. Period.

As virtually every marketer has heard, producing great content helps drive awareness, builds trust with customers, and improves lead conversion. For FinServ, Content Marketing is critical to building relationships and trust, and helping to educate customers...

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