With new offerings and expanded services available to your B2B customers, communications firms have made major strides in product and service innovation. However, this innovation has led to increased complexity for your customers and often confusion for your marketing and sales teams. Our solutions power your marketing and sales teams with deep customer intelligence and personalized content to reach, cross sell, and retain unexpected SMB and enterprise prospects.
Customers are overwhelmed with too many options, while sales and marketing teams are pursuing a general range of customers. More precise customer targeting means higher likelihood to convert. Our solutions provide intent signals (via customer analytics) so you can reach the right customers at the right time, with the right message.
As sales cycles continue to grow longer, sales teams in B2B communications increasingly focus on acquiring new customers, leaving cross-sell opportunities with existing customers on the sideline. We use predictive analytics to anticipate new customer needs and arm marketing and sales teams with relevant content and offers that enable you to maximize existing customer relationships.
“Once a customer, always a customer” is not how it works anymore because today; customers have more options than ever. We trigger marketing and sales action with proactive attrition-risk signals and the right offers teams with the right content and data to retain customers for life.
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