Our Leadership Team

CEO & Founder

Tim Furey is the Founder and CEO of MarketBridge. Under his leadership, MarketBridge has become the leading provider of technology-enabled B2B marketing and sales performance improvement products and solutions. Mr. Furey led the transformative expansion of MarketBridge from thought-leading, multi-channel consulting firm to a leading provider of end-to-end digital marketing and sales enablement solutions. MarketBridge clients include leading firms in industries such as software (Microsoft, SAP, salesforce.com), hardware (HP, Dell, NetApp), communications (British Telecom, Verizon, Avaya), financial services (Mastercard, HSBC, American Express), and health care (GE, Merck, Humana).

Tim is the author of The Channel Advantage, the definitive guide examining channel strategy and management, a business book best-seller in 2000. Prior to founding MarketBridge, Tim worked with Boston Consulting Group, Mercer Management Consulting, Kaiser Associates and the Marketing Science Institute. Currently, Tim serves on the Board of Directors of Skyworks Solutions (Nasdaq:SWKS), a leading semiconductor manufacturer of wireless telephony applications. Tim earned a Bachelor of Arts in economics, cum laude, from Harvard University and a Masters of Business Administration from Harvard Business School.

Chief Operating Officer

Bashar Mardam-Bey leads global operations for MarketBridge. With 17 years of experience at MarketBridge, Bashar has a proven track record of client work and operational excellence.

His past project work with MarketBridge includes companies in high-tech, telecommunications, financial services, and pharmaceuticals. Bashar has led various engagements including the re-engineering and execution of global digital demand generation programs; digital go-to-market strategies, and enterprise channel planning.

Bashar runs the firm Operations including Human Resources, Recruiting, Finance, Staffing, Administration and Information Technology functions of MarketBridge globally. He carries European and U.S. citizenship and speaks three languages fluently. He has a passion for growing MarketBridge.

Bashar started his career at CNN America prior to joining MarketBridge. He earned his BSFS at Georgetown University’s Edmund A. Walsh School of Foreign Service.

Chief Financial Officer

Ashok Nayyar joined MarketBridge in April 2008 as a Corporate Controller and is now working as the Chief Financial Officer of MarketBridge, directs all CFO functions, GAAP accounting & finance, accounting of foreign subsidiaries, forecasting and budgeting, cash management, planning & analysis, tax & audit compliance and detailed and executive level financial measurement and reporting.

Distinguished track record in providing financial leadership. Adept at turning around financial performance and revitalizing cash flows. Team player who is able to build and lead cohesive, performance-driven teams. Directed key finance and technology projects and initiatives; provided expert oversight for cost centers.

Ashok, an industry veteran with over 20 plus years of experience, has worked for information technology companies, manufacturing organizations and service companies ranging from privately held to publicly traded companies.

Ashok holds a Bachelor’s degree in Accounting, Masters in Business Statics and Finance, and is a certified Corporate Secretary. He is also a licensed CPA in the state of Virginia and Maryland and is also a Chartered Global Management Accountant (CGMA).

Senior Vice President

Sales & Marketing

As Senior Vice President and Head of Sales & Marketing, Jason is responsible for developing and executing the firm’s revenue growth strategies as we deliver value to current and future clients via our Stringer™, ContentHub™, and SMART™ Analytics products. As part of the firm’s Senior Leadership Team, he is responsible for both direct sales & marketing activities as well as go-to-market partnerships contributing to the overall growth of the firm.

Jason has 15+ years of experience in the Sales and Marketing space, and has worked with over 100 firms within the Fortune 1000; predominantly focused in the technology, telecommunications, financial services, and business services sectors. Previous to this role with MarketBridge, Jason held a variety of leadership roles with Corporate Executive Board’s (CEB’s) Professional Services practice, a consulting group focused on implementation of sales and marketing best practice.

To go along with his extensive experience in growing product and solutions businesses and building relationships with clients, Jason has significant international experience having launched businesses in Europe and Asia Pacific.

Jason holds a Bachelors of Arts degree in Economics from McGill University and received his MBA degree from the London Business School.

Senior Vice President

Mike leads the firm’s Sales Solutions group where he delivers innovative sales productivity solutions to Fortune 1000 Sales executives and teams using MarketBridge’s technology platforms and services. He delivers practical solutions to direct and indirect sales teams to leverage data analytics and personalized content to arm sales reps to manage the digital customer journey.

Mike brings 24 years of Sales & Marketing strategy, process, and implementation experience to each client challenge. His focus is on innovative solutions that combine traditional sales channels with emerging technologies. His unique point of view is rooted in his work with Fortune 500 executives at global firms including Akamai, American Express, Citigroup, DuPont, Fidelity Investments, General Electric, Goldman Sachs, Hewlett-Packard, Humana, IBM, Marriott, Merck, Microsoft, Xerox and more.

Mike holds a Bachelors of Science in Commerce, cum laude from The McIntire School of Commerce at The University of Virginia.

 

Senior Vice President

Products

Peter leads MarketBridge’s product strategy and technology development to address the rapidly changing sales and marketing challenges of our clients. Peter and the product teams build products that accelerate revenue growth and end-to-end marketing and sales productivity for Fortune 1000 clients, including ownership over our Stringer™, ContentHub™, and SMART™ Technologies.

Prior to MarketBridge, Peter was Managing Vice President, Product Marketing at Gartner. Before Gartner he was Vice President at Lattice Engines where he led customer development of their predictive analytics solution for B2B sales productivity delivering nearly a billion dollars of incremental revenue for customers such as Dell, Staples, EMC, vmWare, HP, ADP and American Express.

Peter has a BSc in Computing Science and a BEng in Electrical Engineering from Dalhousie University (Canada) as well as an MBA from INSEAD (France and Singapore).

Vice President

Marketing Solutions

Lane is a VP on the Marketing Solutions team where he leads in innovative digital marketing strategies and content platform creation. Lane’s current focus is in leading the development, marketing and evolution of MarketBridge’s Content HubTM platform. Prior to this, he lead the development of Marketbridge’s SMARTTM Social product, a patented social scoring analytics platform that now drives strategic insights for various top-tier financial services clients. With over 15 years of digital marketing experience, Lane’s experience centers around helping clients realize stronger acquisition and engagement pathways through strategic social data intelligence and then leveraging that insight through smarter content marketing initiatives.

While at MarketBridge, Lane’s clients have included Citibank, Wells Fargo, BrightHouse Networks, Office Depot, BMC and Flowserve, Inc. Prior to MarketBridge Lane served as the Chief Marketing Officer for Vantage Strategy where his clients included PriceWaterHouseCoopers, The World Bank, until a shift in focus on travel where he led digital strategies for the Mexico Tourism Board as well as the tourism boards for Las Vegas, Orlando, New York and Washington D.C.

Lane holds dual BS degrees from Salisbury University and the University of Maryland ES, as well as his Master of Divinity from Gordon-Conwell Theological Seminary.

Senior Vice President

Sales Solutions

Bill Sheldon is a Senior Vice President in our Sales Solutions Group. Bill has more than 25 years experience working with clients on designing and delivering unique, data-driven approaches to sales and marketing effectiveness. He is responsible for delivering innovative sales productivity solutions to Fortune 1000 Sales executives and teams in the technology and financial services industries using MarketBridge’s Stringer™ platform, and has oversight for our SMART™ for Sales solution.

Prior to rejoining MarketBridge, Bill spent 4 ½ years as the Chief Solutions Officer at Angoss Software, where he had overall responsibility for the design, development and deployment of predictive analytic solutions. Before that, Bill held the positions of Vice President of Marketing Solutions for Paradyz Analytics, a multi-channel marketing services agency, and Chief Operating Officer for CFM Partners, a leading provider of SaaS compliance risk management solutions to the financial services industry.

While at MarketBridge previously, Bill led our Technology Sector and our Decision Sciences practices for nearly 14 years, working with leading technology clients such as Microsoft and IBM. Bill began his career at Accenture in the Washington, DC office.

Bill holds a BS from the University of Virginia, and a Masters of Business Administration from the American University in Washington, DC.

Vice President

Marketing Services

Melanie brings over 15 years of direct response experience to our Marketing Solutions team and is a tireless advocate for helping our clients improve their B2B and B2C marketing and sales initiatives.

She has a record of improving results such as increased lead generation, higher conversion rates, lowered cost-per-lead as well as elevated customer engagement through targeted content. Her experience spans the Retail, Financial, and Technology and Healthcare industries.

Prior to MarketBridge, Melanie held SVP and VP of Marketing roles within competitive sales and digital publishing industries where she garnered multi-channel experience in digital marketing, email, direct mail, and television. In those roles she was accountable for lead gen, subscription conversions, sales pipeline and customer retention. Melanie also spent years managing several subscription publications, working with editors and copywriters to curate paid as well as free content for consumers.

Melanie is a Vice President within MarketBridge’s Marketing Solutions team located in our Bethesda, Maryland office.

Joe Bisagna has been taking companies to market for over 15 years, both as a seller and as a marketer. Having “walked the walk” in a previous life, Joe specializes in helping organizations to get more out of sales teams and marketing programs.

Joe manages successful programs for MarketBridge clients as they improve business results against EBITA targets. He specializes in solving complex business-to-business issues for Telecommunications, Industrial Manufacturing, and Business Services companies.

Prior to joining MarketBridge, Joe spent several years at CEB, and most notably, served as the head of marketing for the company’s fastest growing division. Joe has also served as the head of business development at an award-winning digital agency.

Despite having a BBA in Marketing and Management from Loyola University New Orleans, Joe argues that his time as an Inside Sales Rep during a bear market on Wall Street was some of the best education he received.

As a Managing Director of Sales, Ryan is focused on leading MarketBridge’s business development into the technology sector. With over twenty years of experience implementing strategic solutions, he brings relationships and insights in many of the largest global high tech companies in addition to a strong competency in sales acceleration, channel strategy, customer loyalty, retention and digital engagement for sales and marketers.

Prior to MarketBridge, Ryan spent twelve years at BI Worldwide, a global performance marketing services agency as a Director of Business Development. While there, he built a client base that included Microsoft, HP, Google, Yahoo!, Hitachi Data Systems and Xerox focusing on solutions for the sales/channel, employee and consumer segments. Ryan also spent seven years in business development for Xerox in both the San Francisco and Washington D.C. markets.

Ryan holds an BA in Marketing from West Virginia University.

Leslie Wilson is a Vice President with MarketBridge’s Analytics Team, based out of San Francisco, CA. During her time with MarketBridge, Leslie has worked with a variety of Fortune 500 clients in the U.S., Europe, and South America in the Retail, High-Tech, Telecom, and Pharmaceutical industries.

Leslie’s areas of focus include:

  • Integrated marketing strategy, planning, execution, measurement and reporting
  • Customer relationship management data analytics
  • Sales and marketing pipeline performance measurement, reporting, and optimization
  • Partner channel capacity planning

Prior to joining MarketBridge, Leslie earned a BSBA, with honors, from the University of North Carolina at Chapel Hill, and most recently, Leslie completed her MBA from INSEAD in Fontainebleau, France.

Our team is passionate about developing technology and delivering solutions that power marketing and sales performance with predictive analytics and personalized content.

Tim Furey

CEO & Founder

Read Tim's bio

Bashar Mardam-Bey

Chief Operating Officer

Read Bashar's bio

Ashok Nayyar

Chief Financial Officer

Read Ashok's bio

Jason Robinson

Senior Vice President

Sales & Marketing

Read Jason's bio

Mike Kelleher

Senior Vice President

Sales Solutions

Read Mike's bio

Peter Guy

Senior Vice President

Product Development

Read Peter's bio

Lane Douglas

Vice President

Marketing Solutions

Read Lane's Bio

Bill Sheldon

Senior Vice President

Sales Solutions

Read Bill's bio

Melanie Russo

Vice President

Marketing Solutions

Read Melanie's Bio

Joe Bisagna

Vice President of Sales

Sales

Read Joe's Bio

Ryan McCool

Vice President of Sales - Technology Sector

Sales

Read Ryan's Bio

Leslie Wilson

Vice President

Business Analytics

Read Leslie's Bio

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