MarketBridge Founder and Executive Chairman Tim Furey spoke at the Institute for the Study for Business Markets (ISBM) Member Meeting, “Bridging Marketing and Sales to Drive Profitable Growth” on September 15th, 2010 in University Park, PA. Furey, author of The Channel Advantage, lectured on “The Impact of ‘Cloud’ Computing in Linking Sales and Marketing – Cases and Examples.”
Other speakers included Dr. Philip Kotler, SC Johnson and Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, and author of Marketing Management, the world's most widely used graduate level textbook in marketing; and Neil Rackham, Visiting Professor, University of Portsmouth in England and author of Rethinking the Sales Force and Spin Selling.