Case Study - Large, Telecom Service Provider Uses MarketBridge to Design Routes-to-Market and Business Case Which Doubles Revenue From Existing Customers

In our latest case study you'll learn how MarketBridge developed a comprehensive routes-to-market and business case, including an aligned sales process, organizational blueprint and operating model.

Activities executed included defining a segmentation scheme, developing a solution go-to-market approach and translating the client to an integrated sales organization model.

To learn more, download the full case study

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Case Study - Large, High Tech Company Uses MarketBridge Reporting Solution to Streamline Measurement Processes and Optimize Spend

In our latest case study you'll learn how MarketBridge developed a framework to help this client enable better business decisions related to marketing spend and investment.

Activities executed and technologies implemented under this operating framework provided comprehensive, timely views of integrated campaign performance and drove consistency and higher measurement standards with the client and their agency partners.

To learn more, download the full case study

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On-Demand Webinar - The New Routes-To-Market Economics for B2B Companies

As more customers conduct a larger portion of their buying process online, before they even meet with a sales professional, successful companies are segmenting their Marketing-thru-Sales routes into low cost routes for simple transactions, and high value routes for complex, customized deals.

During this webinar, we walked through illustrative benchmarks on the new economics of end-to-end digital marketing and sales and introduced a powerful new framework for understanding route-to-market economics by “customer buying scenarios.”

Register now to receive the recording and webinar presentation material

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Case Study - Leading Insurance Company recruits over 250,000 members to online community

In our latest case study you'll learn how MarketBridge implemented an engagement program for a leading Insurance company which...

• Created over $12 million in business value
• Recruited over 250,000 members to date
• Experienced a 5% average monthly membership growth rate
• Sparked a 400% increase in product response rate over traditional tactics

To learn more, download the full case study

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On-Demand Webinar - The Cloud Tipping Point: Five Critical Go-to-Market Actions for 2012

“Cloud computing” is far more than just a new delivery model for traditional technology services. The ability for customers, partners, and employees to securely access and share powerful business applications and deeper market data will fundamentally change the structure of many industries and markets. In this presentation, MarketBridge CEO, Tim Furey, discusses:

• The 5 critical go-to-market actions for an effective cloud-driven process.
• A closer look at the roots of this trend.
• How cloud computing will impact businesses today and in the future.

Register now to receive the recording and webinar presentation material

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White Paper - Building a World Class Direct Marketing Analytics Capability

Today’s economic climate, coupled with a rapidly expanding suite of direct marketing vehicles, means sales and marketing teams are struggling now more than ever to justify every dollar of marketing spend. Unfortunately, many companies today fall into the “trap” of viewing marketing spend as an expense instead of the revenue generation engine that it can (and should) be.

In our latest white paper, we outline:

• A 5 Building Block roadmap to implement a successful direct marketing analytics function
• An Analytics Capabilities Spectrum to help companies assess where they are today, and where they need to be before making additional investments in people, processes, tools and technologies
• Common challenges companies face in measuring the impact of direct marketing spend
• Key challenges companies may face while following these building blocks, and next steps to overcoming these potential barriers

Register now to download

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On-Demand Webinar - Crunching Big Data to Drive 2012 Revenue Growth: The 5 Myths of Sales and Marketing Analytics

The exponential growth of customer data means deep Sales and Marketing analytics are more than just an opportunity for improvement. Increasingly, basic Sales and Marketing performance reporting has become a competitive necessity for companies just to maintain market position.

In this presentation, MarketBridge CEO Tim Furey discusses the 5 myths and "barriers"  to creating powerful Sales and Marketing analytics that can help you target your best customer, optimize marketing spend, increase sales conversion and improve retention and up-sell rates.

Register now to receive the recording and webinar presentation material

 

On-Demand Webinar - The New Routes-To-Market Economics for B2B Companies

As more customers conduct a larger portion of their buying process online, before they even meet with a sales professional, successful companies are segmenting their Marketing-thru-Sales routes into low cost routes for simple transactions, and high value routes for complex, customized deals.

During this webinar, we walked through illustrative benchmarks on the new economics of end-to-end digital marketing and sales and introduced a powerful new framework for understanding route-to-market economics by “customer buying scenarios.”

Register now to receive the recording and webinar presentation material

--

On-Demand Webinar - The Cloud Tipping Point: Five Critical Go-to-Market Actions for 2012

“Cloud computing” is far more than just a new delivery model for traditional technology services. The ability for customers, partners, and employees to securely access and share powerful business applications and deeper market data will fundamentally change the structure of many industries and markets. In this presentation, MarketBridge CEO, Tim Furey, discusses:

• The 5 critical go-to-market actions for an effective cloud-driven process.
• A closer look at the roots of this trend.
• How cloud computing will impact businesses today and in the future.

Register now to receive the recording and webinar presentation material

--

On-Demand Webinar - Crunching Big Data to Drive 2012 Revenue Growth: The 5 Myths of Sales and Marketing Analytics

The exponential growth of customer data means deep Sales and Marketing analytics are more than just an opportunity for improvement. Increasingly, basic Sales and Marketing performance reporting has become a competitive necessity for companies just to maintain market position.

In this presentation, MarketBridge CEO Tim Furey discusses the 5 myths and "barriers"  to creating powerful Sales and Marketing analytics that can help you target your best customer, optimize marketing spend, increase sales conversion and improve retention and up-sell rates.

Register now to receive the recording and webinar presentation material

 

Case Study - Large, Telecom Service Provider Uses MarketBridge to Design Routes-to-Market and Business Case Which Doubles Revenue From Existing Customers

In our latest case study you'll learn how MarketBridge developed a comprehensive routes-to-market and business case, including an aligned sales process, organizational blueprint and operating model.

Activities executed included defining a segmentation scheme, developing a solution go-to-market approach and translating the client to an integrated sales organization model.

To learn more, download the full case study

--

Case Study - Large, High Tech Company Uses MarketBridge Reporting Solution to Streamline Measurement Processes and Optimize Spend

In our latest case study you'll learn how MarketBridge developed a framework to help this client enable better business decisions related to marketing spend and investment.

Activities executed and technologies implemented under this operating framework provided comprehensive, timely views of integrated campaign performance and drove consistency and higher measurement standards with the client and their agency partners.

To learn more, download the full case study

--

Case Study - Leading Insurance Company recruits over 250,000 members to online community

In our latest case study you'll learn how MarketBridge implemented an engagement program for a leading Insurance company which...

• Created over $12 million in business value
• Recruited over 250,000 members to date
• Experienced a 5% average monthly membership growth rate
• Sparked a 400% increase in product response rate over traditional tactics

To learn more, download the full case study

White Paper - Building a World Class Direct Marketing Analytics Capability

Today’s economic climate, coupled with a rapidly expanding suite of direct marketing vehicles, means sales and marketing teams are struggling now more than ever to justify every dollar of marketing spend. Unfortunately, many companies today fall into the “trap” of viewing marketing spend as an expense instead of the revenue generation engine that it can (and should) be.

In our latest white paper, we outline:

• A 5 Building Block roadmap to implement a successful direct marketing analytics function
• An Analytics Capabilities Spectrum to help companies assess where they are today, and where they need to be before making additional investments in people, processes, tools and technologies
• Common challenges companies face in measuring the impact of direct marketing spend
• Key challenges companies may face while following these building blocks, and next steps to overcoming these potential barriers

Register now to download