Deliver Brand Success Backed by Data Science
Marketing Analytics, Marketing ROI, Multichannel Marketing
Learn how to leverage data/latent factors for marketing effectiveness—balancing quantitative science and qualitative insights—to optimize brand building and strategy.
Read MoreThe Superpowered CDP: Building a Go-to-Market Data Lake
Customer Analytics, Go-to-Market Strategy, Marketing Analytics
B2B organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner’s findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market …
Read MoreThe Power of Aggregators in Healthcare
Customer Retention, Go-to-Market Strategy
Aggregators are an integral part of the health insurance landscape, offering companies the choice to actively capitalize on their strengths or passively receive sales. Read the blog to learn more about the power of aggregators in healthcare.
Read MoreA Year-in-Review: Marketing Effectiveness Trends
2023 was another fast-paced year when it came to marketing measurement. Watch the on-demand presentation for a summary of marketing effectiveness trends from 2023 and predictions for 2024.
Read MoreOptimizing Member Outreach Campaigns to Improve Health Outcomes
Customer Analytics, Marketing Analytics, Marketing ROI
Fortune 50 payer uses marketing analytics to increase preventive screenings and optimize spend after working with MarketBridge. Learn more in our case study.
Read More4 Situations When Marketing Effectiveness Measurement Is Especially Helpful
Marketing Analytics, Marketing ROI
Marketers can’t optimize on last-touch attribution alone, and educating internal stakeholders on how marketing channels work together has long-term benefits. Access the blog to learn about four situations when marketing effectiveness tools can be particularly helpful.
Read MoreFrom State Lines to Sales Lines: Unraveling the Power of Zip Code Analytics
Go-to-Market Strategy, Marketing Analytics
Transforming raw data—whether latitude/longitude, address, zip code, or census block—into actionable insights requires the right combination of talent and automation. Learn how Ari’s open-source package solved the limitations of R mapping when using Census data to overlay demographics on zip codes.
Read MoreBalancing Self-Service and Agent-Led Channels in Healthcare
Go-to-Market Strategy, Multichannel Marketing, Routes-to-Market
To succeed in the healthcare industry, it is time to embrace the notion that channels don’t choose customers; customers choose channels. Using the three key steps we cover in this blog, find the right balance between self-service and agent-led channels.
Read MoreThe Right Marketing Mix for Various Scenarios
Go-to-Market Strategy, Marketing ROI, Multichannel Marketing
Our Chief Analytics Officer, Andy Hasselwander, covers what he has learned from measuring go-to-market effectiveness across many different industries during his career. From five product dimensions that matter when choosing a marketing mix to the 4 marketing mix decisions that matter.
Read MoreA Year-in-Review: Marketing Effectiveness Trends
2023 was another fast-paced year when it came to marketing measurement. Download the whitepaper for an 11-page summary of marketing effectiveness trends from 2023 and predictions for 2024.
Read MorePart 2: Operations and Analytics – A Roadmap for Modern B2B Go-to-Market
Go-to-Market Operations, Go-to-Market Strategy, Growth Pathways
The second whitepaper in our series, “A Roadmap to Modern B2B Go-to-Market,” encompasses two main topics that enable growth—Operations and Analytics. Download the comprehensive 41-page whitepaper and learn more about this 3-part series.
Read MoreRTC Partners Announces Four Investments as Foundation for Powerhouse Marketing Services Platform
RTC Partners, a growth-focused private equity firm, today announced it has closed strategic growth investments in four industry-leading, North America-based marketing and sales services firms – fama PR, Intelisent, MarketBridge, and Quarry.
Read MoreChannel Disruption: Navigating 5 Fundamental Shifts in Healthcare Marketing & Sales Channels
Drawing on deep industry expertise, this paper examines five disruptions impacting go-to-market strategy along with specific best practice solutions. Download the comprehensive 27-page whitepaper to learn more about navigating channel disruptions in healthcare.
Read MoreMeasuring the Long-Term Impact of Brand Investments: Challenges and Solutions
Marketing Analytics, Marketing ROI
Using a seminal study that bridges the gap between theory and practice, this article explores common challenges faced by marketers and provides actionable best practices for measuring the long-term impact of brand investments.
Read More3 Channel Partner Challenges Hindering Your Revenue Growth
Channel Partner Enablement, Go-to-Market Strategy, Growth Pathways
We’ve heard directly from our clients and survey respondents that partners struggle to adapt customer experience motions and solutions for new XaaS-driven revenues. So, in this blog, we cover three prevalent channel partner challenges technology leaders face in the race to XaaS success.
Read MoreB2B Coverage Design: Tactical and Strategic
Customer Experience, Go-to-Market Strategy, Sales Coverage
Coverage design models play a pivotal role in enabling organizations to drive profitable revenue growth while providing a superior customer experience. Learn more about what coverage design is in our blog.
Read MoreMeasuring the Impact of Brand Marketing on Business Growth
Lead Generation and Nurturing, Marketing Analytics, Marketing ROI
Businesses with direct customer ties have a unique advantage in driving sales. However, they often struggle to measure the long-term benefits of brand and upper-funnel marketing—focusing instead on short-term gains. This framework unpacks the value of brand marketing and how to measure its impact for …
Read MoreThe State of Marketing Analytics: A Roundtable Discussion
Hear from leaders of world-class marketing data science teams about what they see as the best practices around four topics: 1) maintaining an audience-first posture, 2) marketing data for use in analytics, 3) marketing measurement, and 4) building world-class marketing analytics teams.
Read MoreChoosing the Right Revenue Motions for B2B Growth
Growth Pathways, Lead Generation and Nurturing
Revenue motions can dramatically increase the effectiveness of your marketing, sales, and service departments. But which revenue motion strategy is right for your business?
Read MoreA Guide to Segmentation and Targeting in B2B Marketing
Go-to-Market Strategy, Growth Pathways
Amidst shifting dynamics, segmentation and targeting serve as indispensable tools for businesses navigating the market effectively. Read the blog for common pitfalls and best practices in segmentation and targeting.
Read MoreIdentify Growth Opportunities with SWOT and Ansoff Analysis
Customer Retention, Growth Pathways, Upselling
The journey to business expansion is not without challenges, but understanding where to focus your efforts can be transformational. Learn how to identify, structure, and prioritize untapped growth opportunities to increase revenue.
Read MoreShining Light on the Upper Funnel: Avoiding the Cobra Effect in the Era of Cherry-picking
Lead Generation and Nurturing, Marketing Analytics
Listen in as our Chief Analytics Officer covers the lower funnel ecosystem, cobra effect in digital advertising, as well as the evolution of and methods to overcome the measurement trap direct from the #ANAMeasurement Conference.
Read MoreRedefining Your B2B Go-to-Market Strategy: A Blueprint for Growth
Go-to-Market Strategy, Growth Pathways, Routes-to-Market
In the shifting sands of the digital era, business-to-business (B2B) sales and marketing motions have transformed drastically. Learn how to navigate the rapidly evolving B2B go-to-market landscape and future-proof your B2B go-to-market strategy.
Read MoreSurviving in a Commoditized Tech Market
Customer Experience, Go-to-Market Strategy
Characterized by stagnant growth and decreasing corporate profit margins, commoditized markets frequently result in reduced long-term growth investment and a prevailing ‘play it safe’ mentality. We cover 4 strategies for consistent growth in consumer tech companies.
Read MoreOptimizing Marketing in Consumer Tech: Balancing Brand and Demand
To optimize marketing in consumer tech, download this guide for 3 key marketing imperatives to balance marketing/advertising investments across indirect and direct-to-consumer (D2C) channels.
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