The manufacturing industry is rapidly moving towards enterprise-wide digital transformation. Increasing global competition, shifting customer expectations and changes in operational technologies – including robotics, artificial intelligence, and IoT – require a new model for your business. Our solutions leverage these macro trends and enable you to keep pace with your customer and grow customer relationships.
Rapid technological innovation means manufacturers are operating in new markets and face new competition, making new customer acquisition difficult. Success is the ability quickly react to customer needs and acquire new customers through both traditional and digital channels.
Manufacturers have a large record of purchase history and customer data. However, industrials tend to under-leverage the predictive power of this data, especially in upselling newer, higher profit offerings that legacy sales reps tend to miss.
Mike McCalley, a CMO inside the Industrial Sector, discusses the unique sales and marketing challenges facing the industrial and manufacturing industries today.Read the full article
Download Brief: Solving Go-To-Market Challenges in Industrial Manufacturing >Read the full article
There is no better way for B2B organizations to drive growth than through selling to their existing accounts. Despite the potential returns, most organizations leave this strategy almost entirely in the hands of their sales teams...Read the full article