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MarketBridge Insider, FinServ Edition (January 2019)

Happy New Year! I hope you got to relax and reload a bit over the Holidays.

With nearly $100B in investment in 2018, FinTech is growing very fast! Customer buying behavior changes more slowly.  And existing Go-to-Market models are slowest to change.  This results in GTM “Friction” for many Financial Institutions – resistance forces that inhibit the customer experience between incumbent companies and their customers. In Eliminating Go-to-Market Friction in 2019, we discuss five key leverage points for reducing that friction.

If you haven’t already, please check out our Growth Planning Model and Revenue Growth Calculator (beta version) to evaluate your 2019 alternative growth scenarios in more detail. The goal is to help executives understand how changes to variables—including the starting account set and ongoing relative emphasis—will impact future growth.

For those of you in Health Insurance, we invite you to revisit our latest Market Intelligence Report from our DigitalPulse™ team that surfaces critical conversations between consumers, payers and providers around their primary concerns, clear market leaders, and pressing topics.

We also went through our blogs for 2018 to see which were the most popular. Here are the top 5!

Lastly, please consider completing our 2019 Sales Enablement Trends, Challenges and Opportunities Survey.  Once the data is collected, we will report back to survey respondents with the overall results in the form of our 2019 Trends Report. Thanks in advance.

Enjoy! Here’s to much success in 2019.

Bill Sheldon

SVP & Financial Services Practice Lead

MarketBridge


Eliminating Go-to-Market Friction in 2019

Financial Services firms will have to eliminate sources of Go-to-Market “friction” in 2019, or risk being disintermediated by new market entrants. How should traditional FI’s systematically identify and eliminate sources of friction in their value chain?

Here are 5 key leverage opportunities to help eliminate GTM friction and inefficiencies in 2019.

Read the full article >


Best of 2018: Our Top Five Blogs

Here are the top 5 blogs from 2018 – looked at through the 2019 lens of how they can help to reduce GTM friction:

  1. Six Early Go-to-Market Trends and Tips for 2019
  2. How to Cross-Sell at Scale – Part 1
  3. It’s Time to Redefine Go-to-Market Strategy
  4. 10 Step Checklist for Creating Actionable Segmentations and Personas
  5. What About Small Data? Part 1

Read the full article >


2018 Health Insurance Market Intelligence Report

We’ve kept an eye on last quarter’s insights that have the potential to drive the agenda in 2019. Our Health Insurance report surfaces critical conversations between consumers, payers and providers around their primary concerns, clear market leaders, and pressing topics. Download the report for immediate (quick-win) and long-term (strategic) actions to take as you plan for 2019.

Read the full article >