Marketing Solutions

Anticipate and manage the customer journey

Why today's marketers face greater challenges than ever before:

60% of your customer's buying process is now conducted online

Prospects and customers are using new marketing channels, such as digital content, social, communities and influencers, to start the buying process

Your competitors do not stop marketing to your customers once you bring them on-board

So why will only 5% of your leads convert to revenue? Here are 4 reasons.

1

The abundance of prospect behavioral and intent data are not used to inform better targeting

2

Firms are over-reliant on batch and blast email marketing tactics

3

Prospects and customers can’t access personalized, relevant content on your web site

4

Leads are passed too quickly (or too slowly) to sales

How we solve these challenges:

Go-to-Market Programs

Connect marketing and sales to build effective and streamlined processes that grow share of wallet.

Customer Analytics

Harness new digital data sources to allow for operationally designed and executed long-term customer engagement.

Sales Enablement Content

Enable sales and channel teams with predictive and personalized content mapped each buyer’s journey.

What that means for your business:


Acquire New Customers
Find, nurture and convert more prospects across your marketing funnel.

Enable & Accelerate Sales
Improve sales and marketing alignment and arm your sales channels to turn leads into customers.

Retain Existing Customers
Retain and grow your customer relationships by aiming marketing engines at your existing customer base.

Ready to deliver more business impact?