60% of your customer's buying process is now conducted online
Prospects and customers are using new marketing channels, such as digital content, social, communities and influencers, to start the buying process
Your competitors do not stop marketing to your customers once you bring them on-board
So why will only 5% of your leads convert to revenue? Here are 4 reasons.
The abundance of prospect behavioral and intent data are not used to inform better targeting
Firms are over-reliant on batch and blast email marketing tactics
Prospects and customers can’t access personalized, relevant content on your web site
Leads are passed too quickly (or too slowly) to sales
Connect marketing and sales to build effective and streamlined processes that grow share of wallet.
Harness new digital data sources to allow for operationally designed and executed long-term customer engagement.
Sales Enablement Content
Enable sales and channel teams with predictive and personalized content mapped each buyer’s journey.
Acquire New Customers
Find, nurture and convert more prospects across your marketing funnel.
Enable & Accelerate Sales
Improve sales and marketing alignment and arm your sales channels to turn leads into customers.
Retain Existing Customers
Retain and grow your customer relationships by aiming marketing engines at your existing customer base.