Content for Every Stage of the Journey

Content Marketing was the biggest buzz-term in Marketing in 2013 and by the looks of it 2014 is no different. However, whereas as in 2013 organizations were primarily focused on creating an array of content, in 2014 they need to focus their efforts on creating engaging content. After all the infographics, whitepapers, e-books, newsletters, webinars, […]

Hey B2B Marketers; Sales Doesn’t Care About Conversion Rates

I was recently at a lunch forum with over 20 sales and marketing executives from a variety of industries and the topic of connecting marketing and sales came up. So did the interest level. The lunch event was over-capacity and included a great cross section of Fortune 1000 and emerging high growth companies across a […]