Ways to Succeed At Content Marketing: 6 Key Takeaways

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Is your company on board with content marketing in theory but not in practice? Is your company using content marketing but still not seeing the results you hoped for? Content marketing is no longer a secret weapon. More and more companies are realizing its weight as part of a comprehensive marketing strategy and are investing […]

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Hey, Sales Managers: How Do You Effectively Manage 200+ Target Accounts?

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You don’t. At least not the way you are doing it today. It’s frustrating. Although, it is not from a lack of trying. I have seen the better sales teams form pyramid structures with layers of prioritization based on some sort of customer scoring and sales coverage model. Typically, the account lead is focused on […]

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Targeted Marketing – To Infinity and Beyond

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On a fairly regular basis, I hear marketers lament the challenge of finding more profitable customers. Ultimately, this boils down to a lot of different decisions, but core to finding more profitable customers is better targeting. Targeting allows marketers to shift from broad reach impressions to more pointed impressions, offers, and messaging that support better […]

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How Marketing Automation Can Help You Better Engage with Customers

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As a seasoned marketer, one of your daily challenges likely involves better understanding your customers. You know it has never been more crucial to do so, because the only way you can generate demand for your products or services is if you truly offer the value your customers are looking for by solving for THEIR […]

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