Driving Adoption of Your Lead Scoring Solution

There is no shortage of data on why companies should use lead scoring. More and more B2B organizations are moving to a data driven, often predictive, approach and finding value from it. Some studies suggest that the majority of companies are either using lead scoring or are planning to do so (73%) [1] with more […]

Get in the Community Game: The 13 Key Components You Need, Part 1

Whatever your sport of choice and the format of the game, the general program of a sporting event is the same. Why? Because it works. Generations have attended sporting events in ballparks, stadiums and arenas to watch their favorite teams play. There are a lot of great lessons we can learn about the way a […]

Mapping Content to the Buying Cycle

Anticipating the needs of a potential customer has always been one of the cornerstones of effective sales. In the digital age, when we no longer have the luxury of face-to-face contact with our customers, the content we provide is what builds that important connection. Too often, marketers attempt to make their content as universal as […]

Persona Mapping Tools and Techniques

Most businesses think they know their customers, but the reality ends up surprising them. Persona mapping is the process of identifying who your clients are and how they make decisions and applying this information to the development of more effective marketing strategies. While very few businesses have purely one type of customer, identifying traits that […]

Content Marketing Strategies for Today’s Businesses

“Content marketing” is one of those buzzwords that sounds simple enough in theory but is rarely executed well. Roughly, it refers to the practice of promoting your brand through blog posts, infographics and other resources that position you as an expert in your field. While much of the most trusted and useful content on the […]