Dell & Marketbridge Take Home Two Silver Stevie® Awards at the 2015 American Business Awards
Dell and MarketBridge are pleased to announce they were awarded two Silver Stevie® Awards at The 13th Annual American Business Awards in Chicago.
7 Critical Elements For a Winning Content Marketing Strategy
/in Content Marketing Article /by MarketBridgeAs a marketer today, you probably are doing some form of content marketing, whether you call it that or not. In formal terms, Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience – and, ultimately, to […]
How to Remove “No Budget” As a Block to Superior Marketing Performance
/in Other Article /by MarketBridgeThis blog was co-authored by Fred Diamond, a top marketing consultant to technology companies and the founder of the Institute for Excellence in Sales. One of the biggest cop-outs in technology marketing is falling back on the excuse of “we don’t have budget for that.” We think that marketers who learn to eliminate that expression […]
How to Make the Most of Digital Customer Loyalty Strategies
/in Digital Sales Article /by MarketBridgeThe success of pure customer loyalty strategies online depends on your brand, products, customers and execution of the program. Companies should focus on the foundation of customers and digital media to get a handle on the vast number of customer retention strategies. Companies that prioritize the customer experience generate, on average, 60 percent higher profits […]
Earn Your Seat in the C-Suite: 6 Steps to Actionable Marketing Reporting – Part 2
/in Marketing ROI Article /by MarketBridgeIn our last post, we reviewed the first half of our 6 step plan to better reporting by developing a measurement framework. As promised, we’ve put together a comprehensive reporting guide at the end of the post with examples to help you implement this in your organization! To recap, here’s our list of 6 steps: […]
What is Loyalty? A Feeling, Expressing Strong Support for Someone or Something
/in Customer Retention Article /by MarketBridgeIt’s a term that has redefined the way we do business. More and more organizations are discovering that the key to long term business success isn’t rooted in what you are selling but rather who you are selling to. Developing loyal relationships with customers keeps businesses thriving year after year. Just think about what keeps […]
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