Marketing Performance: Why Is It So #@$% Hard To Get Basic Results?

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, (attributed) More than 100 years later, marketing executives still feel John Wanamaker’s pain. CMOs are under intense pressure to deliver measurable returns on marketing investments. However, delivering consistent, reliable performance metrics remains a challenge for […]

Killing Reps Softly with Customer Data and Marketing Content

As sales leaders, we spend a lot of our time trying to figure out how to make our sales teams more productive. Selling into the sales and marketing technology space, MarketBridge sees many of our clients and peers struggling to do the same. Through that observation, an interesting and counter-intuitive trend has emerged. In an […]