You Basically Insure Your Entire Life – Why Not Insure Your Marketing Campaigns?

In your personal life, you probably have a wide range of insurance policies on the things that matter most. Many of us insure our cars, health, home, life, and may even be lucky enough to have a secret stash of savings for those “just in case” life moments. Insurance is meant to protect our most […]

Content + Sales = The Perfect Match for Marketing ROI

If you think back to middle school, getting that girl/guy to say yes to that first date meant you had to put yourself out there. Remember that nerve-wracking process? Passing a cheesy note through a friend (“Do you like me? Yes or No?”) amounted to nothing, because how could you possibly get that guy/girl to […]

How to Turn the Content “Thermostat” Down

I finally justified to my wife why I bought $200 Nest thermostats a year ago… After receiving a heating bill that was double what we were expecting, I jumped into the metrics that Nest thermostats provide. Immediately I saw the problem… the heat was coming on repeatedly during the night (see Energy History below) during […]

What AI Cannot Do for Sales

AI is already the hottest buzzword among the B2B sales community. I have heard the term more through early March of 2017 than I’ve heard Account Based Marketing in all of 2016 or Social Selling in all of 2015. I should be elated as a service provider of AI for sales teams, but here is […]

3 Harsh Realities Every Marketer Faces When it Comes to Content… and How to Solve Them

Content is king… or so they say. But the hardest part is effectively measuring it’s return on investment. Whether you are in manufacturing, technology, healthcare, banking, or another industry, the problem is apparent. A recent study from Sirius Decisions states companies are spending tons of money on content; small companies – $175,000, medium companies – […]

MarketBridge Wins Silver & Bronze in 2017 Stevie® Awards for Sales & Customer Service

MarketBridge was honored with two Stevie® Awards at the 11th annual Stevie Awards for Sales & Customer Service: A Silver Stevie® Award in the category of Incentive, Rewards, and Recognition Provider of the Year and a Bronze Stevie® Award in the category of Sales Training Practice of the Year.