Deliver Brand Success Backed by Data Science
Marketing Analytics, Marketing ROI, Multichannel Marketing
Learn how to leverage data/latent factors for marketing effectiveness—balancing quantitative science and qualitative insights—to optimize brand building and strategy.
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The Power of Aggregators in Healthcare
Customer Retention, Go-to-Market Strategy
Aggregators are an integral part of the health insurance landscape, offering companies the choice to actively capitalize on their strengths or passively receive sales. Read the blog to learn more about the power of aggregators in healthcare.
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4 Situations When Marketing Effectiveness Measurement Is Especially Helpful
Marketing Analytics, Marketing ROI
Marketers can’t optimize on last-touch attribution alone, and educating internal stakeholders on how marketing channels work together has long-term benefits. Access the blog to learn about four situations when marketing effectiveness tools can be particularly helpful.
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From State Lines to Sales Lines: Unraveling the Power of Zip Code Analytics
Go-to-Market Strategy, Marketing Analytics
Transforming raw data—whether latitude/longitude, address, zip code, or census block—into actionable insights requires the right combination of talent and automation. Learn how Ari’s open-source package solved the limitations of R mapping when using Census data to overlay demographics on zip codes.
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Balancing Self-Service and Agent-Led Channels in Healthcare
Go-to-Market Strategy, Multichannel Marketing, Routes-to-Market
To succeed in the healthcare industry, it is time to embrace the notion that channels don’t choose customers; customers choose channels. Using the three key steps we cover in this blog, find the right balance between self-service and agent-led channels.
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The Right Marketing Mix for Various Scenarios
Go-to-Market Strategy, Marketing ROI, Multichannel Marketing
Our Chief Analytics Officer, Andy Hasselwander, covers what he has learned from measuring go-to-market effectiveness across many different industries during his career. From five product dimensions that matter when choosing a marketing mix to the 4 marketing mix decisions that matter.
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RTC Partners Announces Four Investments as Foundation for Powerhouse Marketing Services Platform
Other
RTC Partners, a growth-focused private equity firm, today announced it has closed strategic growth investments in four industry-leading, North America-based marketing and sales services firms – fama PR, Intelisent, MarketBridge, and Quarry.
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Measuring the Long-Term Impact of Brand Investments: Challenges and Solutions
Marketing Analytics, Marketing ROI
Using a seminal study that bridges the gap between theory and practice, this article explores common challenges faced by marketers and provides actionable best practices for measuring the long-term impact of brand investments.
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3 Channel Partner Challenges Hindering Your Revenue Growth
Channel Partner Enablement, Go-to-Market Strategy, Growth Pathways
We’ve heard directly from our clients and survey respondents that partners struggle to adapt customer experience motions and solutions for new XaaS-driven revenues. So, in this blog, we cover three prevalent channel partner challenges technology leaders face in the race to XaaS success.
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B2B Coverage Design: Tactical and Strategic
Customer Experience, Go-to-Market Strategy, Sales Coverage
Coverage design models play a pivotal role in enabling organizations to drive profitable revenue growth while providing a superior customer experience. Learn more about what coverage design is in our blog.
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Choosing the Right Revenue Motions for B2B Growth
Growth Pathways, Lead Generation and Nurturing
Revenue motions can dramatically increase the effectiveness of your marketing, sales, and service departments. But which revenue motion strategy is right for your business?
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A Guide to Segmentation and Targeting in B2B Marketing
Go-to-Market Strategy, Growth Pathways
Amidst shifting dynamics, segmentation and targeting serve as indispensable tools for businesses navigating the market effectively. Read the blog for common pitfalls and best practices in segmentation and targeting.
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Identify Growth Opportunities with SWOT and Ansoff Analysis
Customer Retention, Growth Pathways, Upselling
The journey to business expansion is not without challenges, but understanding where to focus your efforts can be transformational. Learn how to identify, structure, and prioritize untapped growth opportunities to increase revenue.
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Redefining Your B2B Go-to-Market Strategy: A Blueprint for Growth
Go-to-Market Strategy, Growth Pathways, Routes-to-Market
In the shifting sands of the digital era, business-to-business (B2B) sales and marketing motions have transformed drastically. Learn how to navigate the rapidly evolving B2B go-to-market landscape and future-proof your B2B go-to-market strategy.
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Surviving in a Commoditized Tech Market
Customer Experience, Go-to-Market Strategy
Characterized by stagnant growth and decreasing corporate profit margins, commoditized markets frequently result in reduced long-term growth investment and a prevailing ‘play it safe’ mentality. We cover 4 strategies for consistent growth in consumer tech companies.
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MarketBridge Honored as The Washington Post’s 2023 Top Workplaces
Other
MarketBridge is honored to be named one of The Washington Post’s 2023 Top Workplaces in the Washington, D.C., highlighting its exceptional culture, collaboration, and innovation.
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The Retention Imperative: Securing Long-Term Revenue Growth in Healthcare
Customer Experience, Customer Retention
Learn more about how health insurance carriers can positively impact retention rates and sustain revenue growth in an increasingly competitive market by embracing innovation and putting members first.
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The Trust Dilemma: Are Advertising Platforms Acting in Your Best Interests?
Lead Generation and Nurturing, Marketing Analytics
Advertising platforms such as Google and Facebook are pushing AI/machine learning to help companies optimize results and increase efficiency. But can you trust that the advertising platforms are acting in your best interests?
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Medicare Insurance Marketing: Navigating National vs. Local Challenges
Lead Generation and Nurturing, Market Insights
To improve strategic plans, implement more omnichannel marketing, and drive membership growth, the Medicare insurance marketing challenges causing friction need to be addressed.
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Apple Pay Later, Bad for Brand?
Customer Experience
Just when the market excitement about Buy Now, Pay Later (BNPL) financing was waning, Apple breathed new life into the concept with Apple Pay Later. But is this bad for their brand?
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B2B Revenue Leaders: Are You Making This Costly Mistake During an Economic Downturn?
Digital Sales, Growth Pathways, Lead Generation and Nurturing
While it may be tempting to cut B2B marketing efforts during a recessionary period, doing so can hinder an organization’s long-term growth and success. We cover three reasons why B2B revenue leaders shouldn’t cut marketing spend and three tactical go-forward steps to increase efficiency.
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MarketBridge Wins Two Silver Stevie® Awards in 2023 Stevie Awards for Sales & Customer Service
Other
MarketBridge is honored to receive two Stevie Awards in the 17th annual Stevie Awards for Sales & Customer Service.
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Only 35% of Tech CROs and Executives Are Very Satisfied with Partner Performance
Channel Partner Enablement
Our report shows that only 35% of Chief Revenue Officers (CROs) and executives are very satisfied with partner performance heading into 2023. Access the report to learn more.
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6 Most Common Marketing Analytics Pitfalls
Marketing Analytics
Over the past decade, we have identified 6 common pitfalls that hinder effectiveness. By understanding these pitfalls upfront, marketing analytics teams can operate in a more agile, scientific way.
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Today’s Marketing Analytics Organizations Are Falling Short; MarketBridge Conducts a Study to Understand Why
Marketing Analytics
MarketBridge released a new study for marketing analytics professionals looking to understand where they are on the path to advanced analytics and where they can improve.
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