Audience-First
Marketing

An Outside-In Approach to Deeper Customer Resonance

While some companies focus inwardly on precisely packaging complex services and technologies, customers yearn for a more personalized experience. It’s possible to shift the perspective outward to build a customer-centric powerhouse that fulfills buyers’ wants and needs.

How We Help

MarketBridge helps clients change their perspective. By combining big data (data mining and digital listening) with small data (qualitative and quantitative research) we help companies know their customers on a deeper level to optimize prospect and customer messaging and mix.

Build an optimal audience-first experience to engage and convert buyers, increasing lead quality and volume
Map the right content and experience for every buyer at every stage
Rewrite your product and brand story to drive greater demand generation and loyalty

Mapping Buyer Journeys for Optimal Engagement and Go-to-Market Performance

CMOs and CROs face an increasingly complex environment in which to successfully engage new buyers. Not only are digital channels squeezing out traditional phone and face-to-face touchpoints for B2B transactions, but the window to influence a customer’s decision along their buying journey is getting smaller. With over 25 years executing best-in-class buyer engagement programs, we know how to attract and engage new buyers for greater ROI and faster sales cycles.

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Radical Audience Centricity_Mapping Buyer Journeys for Optimal Engagement and GTM Performance

More Insights from Us

Digital Advertising 2020: A Lot More Quality Digital Eyeballs

November 3, 2020

Of all of the emergent phenomena that have occurred over the past nine months, one that hasn’t gotten much press is the dramatic increase in the supply of quality digital impressions. There isn’t a published source measuring this very real metric—it has to be triangulated between total impressions, e-commerce sales, click-through rates, and prices—but marketers across many categories know that digital marketing is killing it right now...

The Cookie-pocalypse: Understanding the Implications for Digital Marketing and Customer Experience

April 27, 2020

How is your company preparing for the coming cookie-pocalypse? The end of third-party cookies will fundamentally change digital marketing strategies across industries and have major implications for delivering a great customer experience...

Mapping Buyer Journeys for Optimal Engagement and GTM Performance

March 17, 2020

CMOs and CROs face an increasingly complex environment to successfully engage new buyers with the complexity of more digital channel and shorter attention spans. With over 25+ years executing best-in-class buyer engagement programs, we know the core elements to attract and engage new buyers for greater ROI and faster sales cycles.

Marrying Hard Data and Real Stories

We paint complete portraits of customers and their experience. By integrating data mining, qualitative interviews, quantitative studies, desktop research, and digital listening, we uncover more of what matters when it comes to buyer and customer wants, needs, and lived experiences.

Go-to-Market Expertise

We pair industry go-to-market experts with research analysts to deliver actionable strategies and recommendations, ensuring concise and realistic outcomes.

Beyond PowerPoint

We go beyond “here’s what we found” research reports to deliver specific go-to-market solutions—including where, when, and how they can best be put into action.

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Our Offerings

Analyze & Recommend

Voice-of-the-customer
Customer journey mapping
Size-of-prize
Customer segmentation
Messaging architecture

Design & Build

Customer experience (CX) service design

Manage & Optimize

Voice of the customer (VoC) monitoring

We Can Help Breakthrough

Bridging your data, technology, and consumer experiences.

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