Today’s marketers continuously face the challenge of generating enough leads to keep their sales pipeline filled. On top of that, marketers must ensure high quality leads as proving ROI and impacting revenue becomes more important. Given the increasing focus on top-of-funnel lead generation and the fact that marketers are expected to nurture leads as they […]
About Jasmine Cook
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Entries by Jasmine Cook
Behind Every Successful Lead Nurture Program is Segmentation We all know that content is King, but how do you decide what content to use to support your lead nurture campaigns? That’s where segmentation comes into play. Organizations are often challenged with not only generating demand and interest with leads in a highly competitive marketplace, but […]