Understand key decisions-makers and their processes to engage buyers with the right information, at the right time, with the right call to action.

The Cookie-pocalypse: Understanding the Implications for Digital Marketing and Customer Experience

How is your company preparing for the coming cookie-pocalypse? The end of third-party cookies will fundamentally change digital marketing strategies across industries and have major implications for delivering a great customer experience…

The Power of Personas

I’ve always been intrigued by the ability of an effective coach to enhance the skills of a highly successful athlete. How do you motivate a decorated veteran like Serena Williams to compete at Wimbledon? How does Michael Phelps’ coach inspire him to break yet another Olympic record? Successful coaching requires understanding the goals, needs and […]

Persona Mapping Tools and Techniques

Most businesses think they know their customers, but the reality ends up surprising them. Persona mapping is the process of identifying who your clients are and how they make decisions and applying this information to the development of more effective marketing strategies. While very few businesses have purely one type of customer, identifying traits that […]

Part 2 – Segmentation Must Be The First Step

The Ultimate Guide to the New Buyer’s Journey – Part 2: Does Your Segmentation Lead the Way? Part of the power of the new buying behavior is the opportunity associated with the millions of touch points which customers make with your online platforms. This data (when integrated and married with social, CRM, and transaction history) […]