Why the Ancillary Insurance Market is About to Boom, and Only Some Will Have Competitive Advantage

Offering a health plan is no longer enough. Today’s employers are adding dental, life, long-term disability and other innovative ancillary benefits in order to attract and retain the best talent in the tightest labor market in years. This means brokers and carriers need to follow suit for immediate and longer-term revenue opportunities.

Edge Computing Report

In this excerpt, MarketBridge synthesizes signal from across the digital ecosystem (social, news, influencer, advertising) to highlight critical competitive and go-to-market insights for enterprises offering edge computing solutions to manufacturing businesses…

How Simply “Watching Your Buyers” Can Increase Retention Rates

One of our clients recently came to us with an issue that we immediately diagnosed as a friction problem. A product had been conceived and built which should have been selling well, but uptake was slow. There was nothing functionally wrong with the product; it did what it said it did, and it filled an […]

Using Digital “Intelligence” To Source Vertical Opportunities

NOTE:  This is part of a blog series entitled, “The Six Chapters of the Social Insights Story.”  You can read the intro here. All of us know what it’s like to drive at night in a dense fog. Given the obscurity and lack of clarity in front of us, we use various bits of information to help […]

2018 Health Insurance Report

In this excerpt, MarketBridge synthesizes signal from across the digital ecosystem (social, news, influencer, advertising) to highlight critical competitive, consumer target, and go-to-market insights for payers as they plan for 2019…

How Mature is Your Market Intelligence Model?

Recently, our DigitalPulse team attended the Netbase Live 2018 conference in New York. We participate in events like this as part of our ongoing commitment to our clients to stay on the leading edge in the field of digital listening and intelligence. The event saw a diverse mix of experts take the stage ranging from researchers at Carnegie […]

The Power of Personas

I’ve always been intrigued by the ability of an effective coach to enhance the skills of a highly successful athlete. How do you motivate a decorated veteran like Serena Williams to compete at Wimbledon? How does Michael Phelps’ coach inspire him to break yet another Olympic record? Successful coaching requires understanding the goals, needs and […]

Why Storytelling is the New Market Intelligence KPI

Recently, a client pulled me aside after an intelligence readout and asked for 5 minutes of my time in a one-on-one setting. As a professional services provider, situations like this make you brace to hear that your contract may be in jeopardy. Instead, what she conveyed to me was not only NOT surprising, but was […]

The Six Chapters of the Social Insights Story

In 2018, it seems that almost everything that could be said about social marketing has been said. But, when we talk to executives with “social media” in their title, whether in B2C or B2B, there is one area that still comes up as a huge untapped opportunity: deriving real-time, breakthrough insights from prospects and customers […]

Debunking 3 Myths About Sourcing Market Intelligence From Social or Public Data

Invariably as I discuss market intelligence with a prospect the question gets asked, “So where do you source your data from?” I always cringe when that topic is broached. Not because I have any reservations about the strength of using social monitoring or publicly available web analytic sources, but because I know the stigma that […]