The COVID-19 Catalyst: Brick-and-Mortar Retail’s Future 

(Part II of the Hammer and the Dance Series)   I started writing this post as a sequel to the “Hammer and the Dance” post about health care. This one is focused on retail. As soon as I started writing it, the scope expanded significantly. I’ve been doing a lot of work on retail strategy for the past […]

MarketBridge Wins Two Gold Stevie® Awards In 2019 For Sales & Customer Service

LAS VEGAS, NEVADA – February 25, 2019 – MarketBridge was presented with a Gold Stevie® Award in the Sales Training Practice of the Year category and a Gold Stevie® Award in the Incentive, Rewards, or Recognition Provider of the Year at the 13th annual Stevie Awards for Sales & Customer Service Friday night.

Times They Are A-Changin’… Especially for Retailers.

Every 20 to 30 years Retail goes through a seismic change that transforms the way in which we engage and service our customers. There was the shift away from the 1-on-1, highly consultative sales in the early 60s to the world of big-box and multi-category retailing, followed by the e-tailing, commoditizing dynamic that emerged with […]

Get Personal: 5 Steps to Clienteling Success

This happened to me. While driving home from work, I realized I had nothing for my wife’s birthday the next day. I stopped at her favorite store hoping to walk out with an acceptable present. My hopes were not high. A pleasant sales associate greeted me and asked if I needed help. Within five minutes, […]