MSFT + LNKD: Welcome to the New World of Sales Enablement

Here at MarketBridge, we had collective smiles on our faces when we heard the news. We have been predicting and investing against this scenario for over two years and it’s great to see the big players validate our strategy. Ok, so we didn’t exactly predict this deal, but what MSFT sees is that the era […]

Webinar-On-Demand: “Is Sales Prep Killing Your Pipeline?” with Sales for Life and MarketBridge

How to Personalize Your Sales Outreach Using Data

Personalization: It’s on everyone’s mind. How to provide that hyper-personalized experience to show your customers that you know, and can provide them, what they need. While there is a lot of talk as to how to deliver personalized messages effectively and efficiently, there’s a big first step: How do you even figure out what they […]

#CEBSummit Takeaways: Insights on B2B Buying & Ways Sales and Marketing Must Adapt

At the end of October our team attended the CEB Sales & Marketing Summit in Las Vegas. Over 1,200 sales and marketing leaders convened for, what we believe to be, the most valuable B2B sales and marketing event of the year. (If you are in this space, you need to get to this conference.) The […]

For the Love of Marketing (and Sales): Why Alignment Matters

One of the sessions I attended at the SiriusDecisions Summit in Nashville last week posed the question, does alignment matter? It sounded like such a strange question because the very essence of our lives centers around alignment; alignment of body and mind, alignment of work and family, and of course, alignment of marketing and sales […]

6 Steps For Developing Your Social Selling Strategy

Success in sales really comes down to two things: expertly managing your team and exceeding quota. If only it were so simple. In the fast-paced and internet driven world of today, sales organizations are having to retool their tried and true methods of finding and engaging customers. These days, having an online presence is more […]

If Your Sales Team Isn’t Doing This, You’re at Risk: Lessons from AA-ISP Leadership Summit

The energy was magnetic in Chicago at the AA-ISP Leadership Summit last week. There were so many inspiring presentations validating the importance of inside sales today, a field that was once the little brother to outside sales. It was an eye-opening conference, and we wanted to share the key takeaways. Inside sales has certainly changed: […]

4 Tools Sales Reps Should Steal from Marketing

As Marketers, we hear sales reps share the difficulties of selling in today’s buying environment. We face our own marketplace challenges, but for a moment, let’s put ourselves in the shoes of a salesperson to understand their frustrations, show support and collaborate to find effective solutions. First, prospects and customers prefer going online for most […]

Hey, Sales Managers: How Do You Effectively Manage 200+ Target Accounts?

You don’t. At least not the way you are doing it today. It’s frustrating. Although, it is not from a lack of trying. I have seen the better sales teams form pyramid structures with layers of prioritization based on some sort of customer scoring and sales coverage model. Typically, the account lead is focused on […]