Why the Ancillary Insurance Market is About to Boom, and Only Some Will Have Competitive Advantage

Offering a health plan is no longer enough. Today’s employers are adding dental, life, long-term disability and other innovative ancillary benefits in order to attract and retain the best talent in the tightest labor market in years. This means brokers and carriers need to follow suit for immediate and longer-term revenue opportunities.

Ancillary Benefits Industry Report

In this excerpt, MarketBridge highlights critical competitive and go-to-market insights as carriers, brokers and insurance industry disruptors try to take a cut of the growing demand for integrated healthcare.

Edge Computing Report

In this excerpt, MarketBridge synthesizes signal from across the digital ecosystem (social, news, influencer, advertising) to highlight critical competitive and go-to-market insights for enterprises offering edge computing solutions to manufacturing businesses…

The Last Mile Opportunity Whitepaper

Digital disruptors are winning by reducing friction, driving customer loyalty and cross-sell. How traditional industry players can fight back…

What Uber Teaches Us About Great Sales and Buyer Enablement

The “last mile” of revenue generation (getting a qualified lead to close) is always the biggest hurdle. Whether B2B or B2C, this ultimately requires some level of personal relationship development and product customization. Yet many times, businesses don’t realize the costs associated in qualifying a lead in the first place – despite whether or not they […]

FinServ: A Look Back at the Top 5 of 2018

Looking back at the top 5 blogs of 2018 validates our observation that there is still a significant amount of friction in the Go-to-Market models in the Financial Services industry today.  Incumbent FI’s must become much more agile at identifying those friction points, and leveraging a combination of data and insight, analytics, content and technology […]

Tech: A Look Back at the Top 5 of 2018

Change seems to be afoot for 2019 already!  Whether it’s the start of a new fiscal or just the time of year that prompts creative, out-of-the-box thinking on meeting strategic objectives, most of our Tech clients are showing a strong appetite to do something different to meet this year’s performance objectives. Sales and marketing decision […]

2019: Eliminating Go-to-Market Friction in FinServ

I had the opportunity over the Holidays to reflect a bit on our Financial Services client experience over the past year, and to think ahead to some of the key industry Go-to-Market challenges we see for 2019. I went through our blogs for 2018 to see which were the most popular and looked for themes […]

AWS Goes After Data Center Providers. How to Fight Back

At the AWS re:Invent conference a few weeks ago, AWS CEO Andrew Jassy made a major announcement outside the norm for the public cloud behemoth.  Jassy said AWS would begin taking on traditional data center hardware vendors with its on-premises service AWS Outposts.  One response called this AWS’s “boldest effort yet” to challenge legacy data […]

Revenue Growth Calculator

“Where will our growth come from over the next three years?” Every strategic planning cycle should start with some variant on that question. Use our revenue calculator to test our various models for your business.