Go-to-Market Innovation

Multichannel strategy and design.

Deploy an optimized coverage map for maximized revenue opportunity and increased efficiency.

Are you getting the most from your channels?

Channels don’t choose customers—customers choose channels. We work with you to design and deploy the right demand chain by optimizing channel economics, customer data flow, and customer buying behavior.

Ecosystem Research

Understand how competitors, distributors, and retailers divide up the economic pie in your industry, while uncovering best practices to improve your go-to-market strategy.

The Right Partners for the Right Problem

Distribution partners come in all shapes and sizes—and sometimes they’re not even recognizable as partners. Recruit and develop the partners you’ll need to drive future revenue growth.

Interactions from the Buyer’s Perspective

Understand how segments move through the purchase cycle, and build coverage maps that meet buyers at the right time, through the right channels, with the right content.

MarketBridge combines real-time insights with last-mile content to power meaningful interactions with savvy buyers.

How we can help

MarketBridge typically works with clients on 8-12 week, fixed fee, fixed deliverable projects that contain elements of qualitative and quantitative primary research, detailed interviews, and analytics. Playbook deliverables are designed for detailed “how-to” and act as manuals on driving revenue growth.

Go-to-market strategy services offered

Coverage and capacity mapping and planning
Customer journey research and interaction mappings
Partner ecosystem research and growth planning

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