Go-to-Market Innovation

Multichannel strategy and design.

Deploy an optimized coverage map for maximized revenue opportunity and increased efficiency.

Are you getting the most from your channels?

Channels don’t choose customers—customers choose channels. We work with you to design and deploy the right demand chain by optimizing channel economics, customer data flow, and customer buying behavior.

Ecosystem Research

Understand how competitors, distributors, and retailers divide up the economic pie in your industry, while uncovering best practices to improve your go-to-market strategy.

The Right Partners for the Right Problem

Distribution partners come in all shapes and sizes—and sometimes they’re not even recognizable as partners. Recruit and develop the partners you’ll need to drive future revenue growth.

Interactions from the Buyer’s Perspective

Understand how segments move through the purchase cycle, and build coverage maps that meet buyers at the right time, through the right channels, with the right content.

MarketBridge combines real-time insights with last-mile content to power meaningful interactions with savvy buyers.

How we can help

MarketBridge typically works with clients on 8-12 week, fixed fee, fixed deliverable projects that contain elements of qualitative and quantitative primary research, detailed interviews, and analytics. Playbook deliverables are designed for detailed “how-to” and act as manuals on driving revenue growth.

Go-to-market strategy services offered

Coverage and capacity mapping and planning
Customer journey research and interaction mappings
Partner ecosystem research and growth planning

Related resources

Fintech Disruption Go-to-Market Toolkit

September 11, 2020

Shifting demographics, consumer preferences, and expectations are massively disrupting the once predictable financial services industry. In an effort to identify which incumbent strategies to promote advantage, we analyzed over 100 financial services and fintech companies and surveyed 1,500 consumers across banking and payments, insurance, and investments.

Levers for Disruption: How Incumbents Can Compete Against Fintech

September 1, 2020

The history of fintech (financial technologies) may be rightfully traced to 1915 with the advent of wire funds transfer via telegraph and Morse code. The ensuing confluence of technology, digitization, and globalization throughout the twentieth century revolutionized all aspects of global financial systems...

Thank You - Fintech Disruption Pre-Registration

Partners in Peril: 5 Strategies for Channel Adaptation

June 26, 2020

In 2019, Forrester stated that the indirect channel was transformed more in the previous 18 months than the almost 40 years preceding – combined. And according to a recent Accenture survey of channel professionals, 76% think the channel will be unrecognizable in the next 5 years. We have identified 5 key actions channel leaders must consider now to ensure the health and success of their partner ecosystems in the coming years...

Executing Customer Retention in Times of Disruption

June 17, 2020

We are living through an era of ‘what’s old is new’ as it relates to retention. While executives have always understood the value of keeping loyal customers, massive market transformations have raised the stakes and forced what often was a behind the scenes ‘autopilot’ type of effort to a critical front and center strategy. Retention efforts without customer data and insights fly blind, and the best data and insights are useless if not linked to prescriptive retention execution plays...

How to Navigate Sharp Changes in Consumer Behavior Using Data - Big and Small

May 5, 2020

The essential ways we live and work have changed virtually overnight. As a result, companies are monitoring and assessing what consumers are doing at heightened new levels. Here is how integrating big data and small data insights lead to top-line growth...

Post-Disruption Go-to-Market Strategy

April 2, 2020

This pandemic will be over soon. While the costs will be high, scientific innovation and “social distancing” will eventually eliminate this catastrophic disease transmission. To help revenue leaders operationalize strategic change, we have put together a basic three-step process and a sample “checklist” of strategies and capabilities that leadership teams should address before the economy rebounds under a new set of buying behavior rules.

Webinar: Multi-touch Attribution & Measuring Your Marketing Halo

March 20, 2020

Watch the on-demand, 30-minute recorded webinar, "Multi-touch Attribution and Measuring Your Marketing Halo," as MarketBridge analytics leaders Andy Hasselwander and Brice Chaney synthesize 20+ years of multi-channel attribution experience. Get best practices on integrating direct response measurement and econometric modeling to understand which channels drive demand—even for long-sales cycles and complex products and services.

Establishing a Customer Success Function Primed for Value Creation: Three Go-dos to Avoid Common Pitfalls in Tech

March 12, 2020

The biggest issue we see technology companies making today is using the investments in the CS role to define their CX strategy as opposed to defining their CX strategy and using the CS role as a critical enabler to that strategy. There are three very specific fail points when this occurs...

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Go-to-Market Innovation

Multichannel strategy and design.

Deploy an optimized coverage map for maximized revenue opportunity and increased efficiency.

Are you getting the most from your channels?

Channels don’t choose customers—customers choose channels. We work with you to design and deploy the right demand chain by optimizing channel economics, customer data flow, and customer buying behavior.

Ecosystem Research

The Right Partners for the Right Problem

Interactions from the Buyer’s Perspective

MarketBridge combines real-time insights with last-mile content to power meaningful interactions with savvy buyers.

How we can help

Go-to-market strategy services offered

Related resources

Fintech Disruption Go-to-Market Toolkit

Levers for Disruption: How Incumbents Can Compete Against Fintech

Thank You - Fintech Disruption Pre-Registration

Partners in Peril: 5 Strategies for Channel Adaptation

Executing Customer Retention in Times of Disruption

How to Navigate Sharp Changes in Consumer Behavior Using Data - Big and Small

Post-Disruption Go-to-Market Strategy

Webinar: Multi-touch Attribution & Measuring Your Marketing Halo

Establishing a Customer Success Function Primed for Value Creation: Three Go-dos to Avoid Common Pitfalls in Tech

We Can Help Breakthrough

Subscribe to Our Newsletter

Read Our Latest Content

Who We Are

Who We Serve

Insights & Expertise

Go-to-Market Innovation

Multichannel strategy and design.

Deploy an optimized coverage map for maximized revenue opportunity and increased efficiency.

Are you getting the most from your channels?

Channels don’t choose customers—customers choose channels. We work with you to design and deploy the right demand chain by optimizing channel economics, customer data flow, and customer buying behavior.

Ecosystem Research

The Right Partners for the Right Problem

Interactions from the Buyer’s Perspective

MarketBridge combines real-time insights with last-mile content to power meaningful interactions with savvy buyers.

How we can help

Go-to-market strategy services offered

Related resources

We Can Help Breakthrough

Subscribe to Our Newsletter

Read Our Latest Content

Who We Are

Who We Serve

Insights & Expertise

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