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Catherine Artz2020-09-11 09:49:082020-09-15 06:28:41Fintech Disruption Go-to-Market ToolkitAre you getting the most from your channels?
Channels don’t choose customers—customers choose channels. We work with you to design and deploy the right demand chain by optimizing channel economics, customer data flow, and customer buying behavior.
Ecosystem Research
Understand how competitors, distributors, and retailers divide up the economic pie in your industry, while uncovering best practices to improve your go-to-market strategy.
The Right Partners for the Right Problem
Distribution partners come in all shapes and sizes—and sometimes they’re not even recognizable as partners. Recruit and develop the partners you’ll need to drive future revenue growth.
Interactions from the Buyer’s Perspective
Understand how segments move through the purchase cycle, and build coverage maps that meet buyers at the right time, through the right channels, with the right content.
How we can help
MarketBridge typically works with clients on 8-12 week, fixed fee, fixed deliverable projects that contain elements of qualitative and quantitative primary research, detailed interviews, and analytics. Playbook deliverables are designed for detailed “how-to” and act as manuals on driving revenue growth.
Go-to-market strategy services offered
- Coverage and capacity mapping and planning
- Customer journey research and interaction mappings
- Partner ecosystem research and growth planning
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Catherine Artz
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Steven Lewis2020-09-01 13:53:442020-09-01 14:15:19Levers for Disruption: How Incumbents Can Compete Against Fintech
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Catherine Artz
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Catherine Artz2020-09-01 13:44:562020-09-01 13:59:52Thank You - Fintech Disruption Pre-Registration
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Steven Lewis
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Steven Lewis2020-06-26 11:10:582020-07-10 14:33:18Partners in Peril: 5 Strategies for Channel Adaptation
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Brice Chaney
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Brice Chaney2020-06-17 12:20:522020-06-17 14:01:40Executing Customer Retention in Times of Disruption
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Melanie Russo
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Melanie Russo2020-05-05 10:05:162020-08-31 15:34:35How to Navigate Sharp Changes in Consumer Behavior Using Data - Big and Small
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Tim Furey
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Tim Furey2020-04-02 09:41:222020-04-02 10:37:51Post-Disruption Go-to-Market Strategy
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Catherine Artz
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Catherine Artz2020-03-20 12:31:172020-05-21 09:50:34Webinar: Multi-touch Attribution & Measuring Your Marketing Halo
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Brice Chaney
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Brice Chaney2020-03-12 13:30:332020-03-12 13:41:48Establishing a Customer Success Function Primed for Value Creation: Three Go-dos to Avoid Common Pitfalls in Tech
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