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Catherine Artz
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Catherine Artz2019-11-04 15:32:452019-11-19 14:57:06Choosing, Building, and Enabling Routes-to-Market for High PerformanceAre you getting the most from your channels?
Channels don’t choose customers—customers choose channels. We work with you to design and deploy the right demand chain by optimizing channel economics, customer data flow, and customer buying behavior.
Ecosystem Research
Understand how competitors, distributors, and retailers divide up the economic pie in your industry, while uncovering best practices to improve your go-to-market strategy.
The Right Partners for the Right Problem
Distribution partners come in all shapes and sizes—and sometimes they’re not even recognizable as partners. Recruit and develop the partners you’ll need to drive future revenue growth.
Interactions from the Buyer’s Perspective
Understand how segments move through the purchase cycle, and build coverage maps that meet buyers at the right time, through the right channels, with the right content.
How we can help
MarketBridge typically works with clients on 8-12 week, fixed fee, fixed deliverable projects that contain elements of qualitative and quantitative primary research, detailed interviews, and analytics. Playbook deliverables are designed for detailed “how-to” and act as manuals on driving revenue growth.
Go-to-market strategy services offered
- Coverage and capacity mapping and planning
- Customer journey research and interaction mappings
- Partner ecosystem research and growth planning
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Catherine Artz
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Catherine Artz2019-11-04 15:32:452019-11-19 14:57:06Choosing, Building, and Enabling Routes-to-Market for High Performance
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Alejandra Montaño
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Alejandra Montaño2019-10-25 09:57:482019-10-25 10:03:02Think Small to Win Big: How Carriers Should Approach Small Business Buyers at an Individual Level
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Andy Hasselwander
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Andy Hasselwander2019-10-18 08:15:042019-10-21 11:30:31Customer-Centricity: Definition, Challenges, and Solutions
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Catherine Artz
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Catherine Artz2019-10-04 09:29:272019-10-23 10:10:495 Actions for Success in the XaaS Subscription Economy
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Brice Chaney
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Brice Chaney2019-10-01 13:15:032019-10-02 08:22:333 Strategies to Win with Customer Experience in the Platform-as-a-Channel Ecosystem
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Melanie Russo
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Melanie Russo2019-09-10 13:07:402019-09-18 15:09:05If Customer Centricity Is So Important, Why Do So Many Businesses Struggle to Get It Right?
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Andy Hasselwander
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Andy Hasselwander2019-08-19 15:36:292019-08-23 13:30:43The Changing Face of Distribution Marketing to Seniors
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user
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user2019-08-07 14:44:222019-08-19 11:52:215 Emerging Growth Strategies to Win in the Subscription Economy
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Andy Hasselwander
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Andy Hasselwander2019-07-22 13:54:462019-07-23 13:52:55Platform-as-a-Channel: A New Model Disrupting the Channel Partner Ecosystem
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