Go-to-Market Innovation

Multichannel strategy and design.

Deploy an optimized coverage map for maximized revenue opportunity and increased efficiency.

Are you getting the most from your channels?

Channels don’t choose customers—customers choose channels. We work with you to design and deploy the right demand chain by optimizing channel economics, customer data flow, and customer buying behavior.

Ecosystem Research

Understand how competitors, distributors, and retailers divide up the economic pie in your industry, while uncovering best practices to improve your go-to-market strategy.

The Right Partners for the Right Problem

Distribution partners come in all shapes and sizes—and sometimes they’re not even recognizable as partners. Recruit and develop the partners you’ll need to drive future revenue growth.

Interactions from the Buyer’s Perspective

Understand how segments move through the purchase cycle, and build coverage maps that meet buyers at the right time, through the right channels, with the right content.

MarketBridge combines real-time insights with last-mile content to power meaningful interactions with savvy buyers.

How we can help

MarketBridge typically works with clients on 8-12 week, fixed fee, fixed deliverable projects that contain elements of qualitative and quantitative primary research, detailed interviews, and analytics. Playbook deliverables are designed for detailed “how-to” and act as manuals on driving revenue growth.

Go-to-market strategy services offered

Coverage and capacity mapping and planning
Customer journey research and interaction mappings
Partner ecosystem research and growth planning

Related resources

Post-Disruption Go-to-Market Strategy

April 2, 2020

This pandemic will be over soon. While the costs will be high, scientific innovation and “social distancing” will eventually eliminate this catastrophic disease transmission. To help revenue leaders operationalize strategic change, we have put together a basic three-step process and a sample “checklist” of strategies and capabilities that leadership teams should address before the economy rebounds under a new set of buying behavior rules.

Webinar: Multi-touch Attribution & Measuring Your Marketing Halo

March 20, 2020

Watch the on-demand, 30-minute recorded webinar, "Multi-touch Attribution and Measuring Your Marketing Halo," as MarketBridge analytics leaders Andy Hasselwander and Brice Chaney synthesize 20+ years of multi-channel attribution experience. Get best practices on integrating direct response measurement and econometric modeling to understand which channels drive demand—even for long-sales cycles and complex products and services.

Establishing a Customer Success Function Primed for Value Creation: Three Go-dos to Avoid Common Pitfalls in Tech

March 12, 2020

The biggest issue we see technology companies making today is using the investments in the CS role to define their CX strategy as opposed to defining their CX strategy and using the CS role as a critical enabler to that strategy. There are three very specific fail points when this occurs...

Driving Revenue Success Through Customer Experience Enablement

March 4, 2020

Carriers and brokers are struggling with fundamental changes in their roles as the go-to-market landscape transforms around them. As margin compression continues, and competitive encroachment increases, the most critical path to success is to win on Customer Experience. In an effort to identify which Customer Experience strategies are guiding Insurance businesses' success, we analyzed real customer conversations, competitors, and client insights to uncover strategies we see the most successful companies adopting.

Winning in The Platform-as-a-Channel Ecosystem

February 25, 2020

Commonly known as “marketplaces” or e-commerce sites, increasingly these online buying sites are looking more like “Platforms-as-a-Channel” to vendors. Both B2C and B2B buyers are rapidly adopting multi-vendor platforms for access to broad offerings, frictionless buying experiences, easy payment/financial options, and personalized product recommendations. In this guide we help senior executives understand and strategize a plan for success around this new marketplace model.

Building A Customer Experience Driven Culture for Revenue Success

February 12, 2020

Watch the on-demand, 30-minute webinar for live summary commentary and discussions around our Tech industry report “Building A Customer Experience Driven Culture for Revenue Success.” We cover 4 mandates to building the most effective Customer Experience oriented organization and give an inside look at companies at the forefront of delivering great experiences.

Cross-Selling at Scale - Optimizing Your Sales and Marketing Motions for Account Growth

December 23, 2019

With the cost of customer acquisition generally estimated to run 3X to 25X that of cross-selling, the economics of cross-selling are compelling. Cross-selling at scale requires consistent and disciplined processes for consolidating data and insight, identifying white space and creating and converting demand...

Choosing, Building, and Enabling Routes-to-Market for High Performance

November 4, 2019

Today’s companies are investing large sums of time and money in product superiority and differentiation, sometimes losing sight that long-term enterprise value is far more commonly created by go-to-market excellence. Through 25+ years of experience supporting go-to-market strategies, we’ve found that companies who focus on go-to-market and thoughtfully match their product-markets with well-designed and operated channels generate more value over the long run.

Think Small to Win Big: How Carriers Should Approach Small Business Buyers at an Individual Level

October 25, 2019

To meet the needs of small businesses, it is important to remember that inside that account there are individuals making the decisions. And just like consumers, small business buyers have distinct communication preferences, servicing needs, and day–to-day pain points. For example, in our survey of employers, we set out to understand how decision-makers...

We Can Help Breakthrough

Bridging your data, technology, and consumer experiences.

OUR SOLUTIONS

Subscribe to Our Newsletter

Fresh insights to power your go-to-market every month.

Read Our Latest Content

Read our best content on data-driven go-to-market strategy.

VIEW RESOURCES

Innovative go-to-market solutions that drive results

Expertise in both B2B and B2C

…All industry expertise

Go-to-Market Innovation

Multichannel strategy and design.

Deploy an optimized coverage map for maximized revenue opportunity and increased efficiency.

Are you getting the most from your channels?

Channels don’t choose customers—customers choose channels. We work with you to design and deploy the right demand chain by optimizing channel economics, customer data flow, and customer buying behavior.

Ecosystem Research

The Right Partners for the Right Problem

Interactions from the Buyer’s Perspective

MarketBridge combines real-time insights with last-mile content to power meaningful interactions with savvy buyers.

How we can help

Go-to-market strategy services offered

Related resources

Post-Disruption Go-to-Market Strategy

Webinar: Multi-touch Attribution & Measuring Your Marketing Halo

Establishing a Customer Success Function Primed for Value Creation: Three Go-dos to Avoid Common Pitfalls in Tech

Driving Revenue Success Through Customer Experience Enablement

Winning in The Platform-as-a-Channel Ecosystem

Building A Customer Experience Driven Culture for Revenue Success

Cross-Selling at Scale - Optimizing Your Sales and Marketing Motions for Account Growth

Choosing, Building, and Enabling Routes-to-Market for High Performance

Think Small to Win Big: How Carriers Should Approach Small Business Buyers at an Individual Level

We Can Help Breakthrough

Subscribe to Our Newsletter

Read Our Latest Content

Links

Solutions

Industry Expertise

Go-to-Market Innovation

Multichannel strategy and design.

Deploy an optimized coverage map for maximized revenue opportunity and increased efficiency.

Are you getting the most from your channels?

Channels don’t choose customers—customers choose channels. We work with you to design and deploy the right demand chain by optimizing channel economics, customer data flow, and customer buying behavior.

Ecosystem Research

The Right Partners for the Right Problem

Interactions from the Buyer’s Perspective

MarketBridge combines real-time insights with last-mile content to power meaningful interactions with savvy buyers.

How we can help

Go-to-market strategy services offered

Related resources

We Can Help Breakthrough

Subscribe to Our Newsletter

Read Our Latest Content

Links

Solutions

Industry Expertise

Cookie and Privacy Settings