Stormproofing against upstarts

Activating Competitive Response to Fintech Disruption

Access our on-demand webinar to learn how Financial Services incumbents can capitalize on the advantages they already have and execute tactical go-to-market actions to respond to FIntech competition.

Fintech Disruption Go-to-Market Toolkit

Shifting demographics, consumer preferences, and expectations are massively disrupting the once predictable financial services industry. In an effort to identify which incumbent strategies to promote advantage, we analyzed over 100 financial services and fintech companies and surveyed 1,500 consumers across banking and payments, insurance, and investments.

Levers for Disruption: How Incumbents Can Compete Against Fintech

The history of fintech (financial technologies) may be rightfully traced to 1915 with the advent of wire funds transfer via telegraph and Morse code. The ensuing confluence of technology, digitization, and globalization throughout the twentieth century revolutionized all aspects of global financial systems…

COVID-19 Digital Listening for Voluntary Insurance

Every two weeks, MarketBridge will bring you an updated look at how payers and groups like dentists and insurance agents are evolving within the voluntary insurance space. Additionally, we’ll break down why each key finding is important and its implication for you…

Driving Revenue Success Through Customer Experience Enablement

Carriers and brokers are struggling with fundamental changes in their roles as the go-to-market landscape transforms around them. As margin compression continues, and competitive encroachment increases, the most critical path to success is to win on Customer Experience. In an effort to identify which Customer Experience strategies are guiding Insurance businesses’ success, we analyzed real customer conversations, competitors, and client insights to uncover strategies we see the most successful companies adopting.

Inside the Mind of the Benefits Buyer: Lessons from Open Enrollment 2020

Over the course of the fall, our analysts monitored open enrollment, synthesizing the trends, conversations, and themes dominating the group benefits discussion. In an on-demand, 30-minute webinar we summarize our observations and provide strategies to give you a head start on landing and expanding new groups in 2020.  

AEP Digital Listening Bulletin #3

With only one day to go before AEP closes, consumer fatigue with MA advertising appears to have set in.  Despite significant advertising and marketing investment, KFF just released a study that shows how few people actually voluntarily switch plans during AEP.  Consumers get smarter about Supplemental Plans—and carriers get smarter about targeting.  And the issue of social isolation among seniors garners a lot of attention.