Measuring Brand Marketing’s ROI
In our latest case study, we discuss the challenge with brand marketing and how we measure brand impact on demand. Download the case study to learn more about the objectives we accomplished.
Profitably acquire, upsell, and retain customers with consumer subscription insights from industry/subject-matter experts.
Marketing Executive Roundtable – Succeeding in the Subscription Economy
/in Customer Experience Consumer Subscription Webinar /by Mike KelleherOur SVP Mike Kelleher hosts a roundtable with marketing executives from SiriusXM, Microsoft, and Pitney Bowes around the subscription economy. Watch the on-demand webinar to receive related B2B and B2C research reports.
A Marketer’s Guide to Subscription-Based Revenue Success
/in Market Insights Consumer Subscription Guide, Research /by MarketBridgeWe analyzed 30+ marketing leaders from multiple industries, large and small firms, and varying levels of subscription model maturity. Download the report to learn how leading marketers in subscription-based revenue companies are acquiring, developing, and retaining high-value audiences.
Where Subscription Marketers Need to Focus Their Energy
/in Cross-Selling, Customer Retention, Lead Generation and Nurturing Consumer Subscription Article /by Andy HasselwanderWith limited dollars to place on subscription services, subscription marketers must focus on 4 customer lifecycle stages to engage and delight consumers.
Optimizing Marketing Mix in the Subscription Economy
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Consumer Subscription Article /by Brice ChaneyThe subscription economy has impacted all industries and is driving massive changes in business processes and operating models. The dramatic change in customer preferences away from ownership and towards outcomes and increased flexibility has changed the game…
4 Signs of Stagnant Marketing Analytics
/in Marketing Analytics Consumer Subscription Article /by Andy HasselwanderMarketing analytics organizations are under incredible pressure from business stakeholders. Business owners want everything—and they want it quickly. This insatiable appetite for analytics can lead to demoralized teams who get “C” grades on all their assignments, at best. The result: no one is happy. At MarketBridge, we try to help our clients transform into Agile Marketing […]
Measuring Marketing’s Effectiveness in 2021
/in Marketing Analytics, Marketing ROI, Multichannel Marketing Consumer Subscription Article /by Andy HasselwanderMeasuring marketing’s effectiveness in 2021 remains a top priority for CMOs as return on marketing remains frustratingly squishy.
Prioritizing and Penetrating New Growth Pathways
/in Buyer Journeys, Channel Partner Enablement, Go-to-Market Strategy, Growth Pathways Consumer Subscription Framework /by MarketBridgeCreating highly systematic and repeatable growth pathways to new revenue is difficult. Download our framework for a 3-step approach to successfully paving new growth pathways and get a checklist of 5 to-do’s.
Six Go-to-Market Themes for 2021 Success
/in Account-Based Marketing, Buyer Journeys, Customer Experience, Go-to-Market Strategy, Marketing Analytics Consumer Subscription Article /by Brice ChaneyWith 2021 underway, and the world appearing to be transitioning from the pandemic, we took a look at how certain market trends are crystallizing going forward. We identified 6 key market trends and themes for revenue leaders to understand and react to…
Digital Advertising 2020: A Lot More Quality Digital Eyeballs
/in Content Marketing, Digital Sales, Go-to-Market Operations, Lead Generation and Nurturing Consumer Subscription Article /by Andy HasselwanderOf all of the emergent phenomena that have occurred over the past nine months, one that hasn’t gotten much press is the dramatic increase in the supply of quality digital impressions. There isn’t a published source measuring this very real metric—it has to be triangulated between total impressions, e-commerce sales, click-through rates, and prices—but marketers across many categories know that digital marketing is killing it right now…
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