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Partners in Peril: 5 Strategies for Channel Adaptation

June 26, 2020

By now, everyone in the technology business has seen the tweet…

Are Geographic Sales Territories Dying?

June 18, 2020

As the COVID impact increases remote working, virtual conference…

Executing Customer Retention in Times of Disruption

June 17, 2020

We are living through an era of ‘what’s old is new’ as…

How to Navigate Sharp Changes in Consumer Behavior Using Data - Big and Small

May 5, 2020

The essential ways we live and work have changed virtually overnight. As a result, companies are monitoring and assessing what consumers are doing at heightened new levels. Here is how integrating big data and small data insights lead to top-line growth...

The Cookie-pocalypse: Understanding the Implications for Digital Marketing and Customer Experience

April 27, 2020

How is your company preparing for the coming cookie-pocalypse? The end of third-party cookies will fundamentally change digital marketing strategies across industries and have major implications for delivering a great customer experience...

Post-Disruption Go-to-Market Strategy

April 2, 2020

This pandemic will be over soon. While the costs will be high, scientific innovation and “social distancing” will eventually eliminate this catastrophic disease transmission. To help revenue leaders operationalize strategic change, we have put together a basic three-step process and a sample “checklist” of strategies and capabilities that leadership teams should address before the economy rebounds under a new set of buying behavior rules.

Establishing a Customer Success Function Primed for Value Creation: Three Go-dos to Avoid Common Pitfalls in Tech

March 12, 2020

The biggest issue we see technology companies making today is using the investments in the CS role to define their CX strategy as opposed to defining their CX strategy and using the CS role as a critical enabler to that strategy. There are three very specific fail points when this occurs...

Multi-Touch Attribution (MTA) Beyond Digital Channels

March 9, 2020

Multi-touch attribution is critical for marketers who want to truly understand ROI of their various channels. While the term “MTA” is en vogue right now, this has been a problem for marketers for a long time. In the 1960s, television advertising might be driving some proportion of sales at retail, but no one knew how much. To solve this problem, statisticians used the tools of econometrics to build regressions...

Go-to-Market 2025 Forecast: Two Disciplines to Separate Winners from Also-Rans in Next 5 Years

January 21, 2020

Driven by digital transformation, the 2020s will be known for massive behavioral change in both buyers and sellers. This is already apparent across every industry where venture-backed digital disruptors are growing rapidly – they are driving go-to-market and customer behavior change. Yet, many disruptors have not quite reached the “tipping point” of noticeable market share and profitability. Trust me, they will in the next 24-36 months...

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MarketBridge Insider

Subscribe to our insights

Get MarketBridge insights and best practices delivered to your inbox each month.

Recent articles

Partners in Peril: 5 Strategies for Channel Adaptation

Are Geographic Sales Territories Dying?

Executing Customer Retention in Times of Disruption

How to Navigate Sharp Changes in Consumer Behavior Using Data - Big and Small

The Cookie-pocalypse: Understanding the Implications for Digital Marketing and Customer Experience

Post-Disruption Go-to-Market Strategy

Establishing a Customer Success Function Primed for Value Creation: Three Go-dos to Avoid Common Pitfalls in Tech

Multi-Touch Attribution (MTA) Beyond Digital Channels

Go-to-Market 2025 Forecast: Two Disciplines to Separate Winners from Also-Rans in Next 5 Years

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