Melanie Russo

Senior Vice President

Melanie brings over 15 years of direct response experience to the MarketBridge team and is a tireless advocate for helping our clients improve their B2B and B2C marketing and sales initiatives.

She has a record of improving results such as increased lead generation, higher conversion rates, lowered cost-per-lead as well as elevated customer engagement through targeted content. Her experience spans the Retail, Financial, and Technology and Healthcare industries.

Prior to MarketBridge, Melanie held SVP and VP of Marketing roles within competitive sales and digital publishing industries where she garnered multi-channel experience in digital marketing, email, direct mail, and television. In those roles she was accountable for lead gen, subscription conversions, sales pipeline and customer retention. Melanie also spent years managing several subscription publications, working with editors and copywriters to curate paid as well as free content for consumers.