Steven Lewis
Senior Vice President
Steven Lewis leads the Go-to-Market solutions practice with MarketBridge, guiding the development and delivery of strategic efforts with sales and marketing leaders. Steven brings a differentiated go-to-market point of view that fuses insights and innovation with a focus on data, customer experience, business imperatives and an understanding complex routes to market, to drive effectiveness and cohesion across organizations he consults with.
Steven has deep industry expertise within financial services and high tech (channel), working with industry leaders to understand market and business dynamics and enable the development and implementation of innovative go-to-market solutions
Steven joined MarketBridge in 2007 and rejoined in 2020, following four years with Hero Digital, leading the CX business strategy practice. Steven holds a bachelor’s degree in marketing science from Acadia University (Canada) and an M.B.A. from Dalhousie University (Canada).
Steven’s Posts
Levers for Disruption: How Incumbents Can Compete Against Fintech
Subject: Coverage and Channel Design, Growth PathwaysThe history of fintech (financial technologies) may be rightfully traced to 1915 with the advent of wire funds transfer via telegraph and Morse code. The ensuing confluence of technology, digitization, and globalization throughout the twentieth century revolutionized all aspects of global financial systems…
Read MorePartners in Peril: 5 Strategies for Channel Adaptation
Subject: ChannelsBy now, everyone in the technology business has seen the tweet above. It may be equally apt to ask, What led partner transformation at your company? Cloud XaaS/Subscription Models COVID-19 In 2019, Forrester stated that the indirect channel was transformed more in the previous 18 …
Read More